Successful Marketing Uses Of Blade Flags And Bow Flags

Blade flags are typically made of nylon and have dimensions approximately two feet wide by 12 feet high

. Normally two-sided, the flag has a reverse back, meaning each side is a mirror image of the other.

This kind of flag is best purchased in a single thickness as opposed to what is called a double flag, which is two separate flags sewn back to back. The reason for this is that double flags are heavier and dont fly as well.

Most people have seen blade flags flying outside of businesses and in shopping centers. Their eye-catching design is perfect for promoting a wide variety of businesses and products. Manufacturers usually have a number of pre-designed flags available. A typical selection will include flags that promote:

Bagels

Car wash

Chinese take-out

Clearance sales

Dry cleaners

Financing

Wi-fi

Coffee

Ice cream

Leasing

Nails and more

Bow flags have a very unique shape somewhat like a large feather that allows them to keep their shape, regardless of weather conditions such as wind and heavy rain. The higher quality ones are made of knitted polyester and measure approximately three and a half feet wide by eight feet tall.

Companies appreciate the benefit of having their name and message always visible. Visibility is the key to successful branding and marketing. Using eye-catching flags is a very economical way for a company to keep its name in the eyes and minds of customers and potential customers.

One of the most popular styles of these flags has traditionally been a red, white and blue color scheme. Americans are patriotic, and this type of flag gets attention fast, because that color scheme is in the subconscious minds of people as representing our country.

Like with blade flags, the bow flag has an image on each side. And because it keeps its shape in bad weather, a companys message will always be seen as long as the flag is up.

Manufacturers who sell these flags normally will also carry an assortment of flag poles on which to fly them. They also usually offer a number of other styles of flags that are all sharp and clean and deliver a companys message with flair and style.

Marketing, of course, consists of more than just putting up a flag. In an integrated marketing program, however, flags can be critical elements. Newspaper advertising, for example, puts an idea into the minds of readers. Then, when theyre driving along and see a beautiful flag with the same message as the ad, a connection is made. And that can lead to a sale.

by: Dorothy Johnson

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