Successful Search Engine Optimization With Backlinks
Successful Search Engine Optimization With Backlinks
Backlinks are links pointing back to your website from other directories. Before the advent of the search engines they were important because this was the means by which your website would be found. Now they are important because they contribute to how important the search engines think your site is.
Backlinks are mainly a concern for webmasters that are relying on organic search traffic. This is free traffic that comes when someone searches for a keyword phrase that your site is relevant for. The higher you are on the first page of the search results, the greater the chance of the searcher clicking on your site and paying you a visit. Now how to get to the top is something that many new webmasters are confused about.
And quite simply, you want your links to come from many different sites placed on many different servers and so on. And that's just to reduce link spamming because obviously otherwise; you could just have your money side over here and you can build the second site that does nothing else but just list of thousands & thousands of links to your money side. But of course that doesn't count, right? If all of the links are coming from the same site. Same domain or even just the same server, then it's much less valuable than if they're coming from different places.
Backlinks are very essential because you just can not design a flashy website and then expect visitors to come and read it. You need to advertise your website and have to tell people loudly that your website exists. Backlinks help webmasters to advertise about their websites and then it results in attracting traffic.
Search engines use the anchor text to determine what the backlink is about. So when you get a backlink try to make sure that the link uses your keyword in the anchor text. Instead of the backlink showing your domain name you want it to show your Keywords. For example, notice at the bottom of this article how the link to my website uses keywords and not the website address.
To gain a strong reputation on the web it is very important that you only link to relevant or related websites. If your blog is about quilting and you're backlinking with websites that talk about basketball then there isn't a relevant or related association. You will turn away potential customers because they won't find any relationship between your blog and the website they just came from.
Links from other sites would need to be something that is relevant to you site. The absolute best type of links are backlinks or one way links to your website.
Linking to suspicious places is something else that you must avoid. While it is true that search engines do not punish you if you have backlinks from such places because it is supposed that you have no control over what bad guys link to, if you enter a link exchange program with the so called bad neighbors and you link to them, this can be disastrous to your SEO efforts.