Sugarcrm- Streamlining Your Sales Process

CRM brings immeasurable benefits up and down the sales ecosystem that it readily pays for itself

. In this article, we have shared some of the benefits of adopting CRM throughout the sales organization. Sales managers usually have no concerns acknowledging the value of SugarCRM services. It presents sales data in comprehensible format that permits managers to streamline sales programs and processes. Let us now discuss the ways by which you can position SugarCRM to help you demonstrate your sales team the effectiveness of using this application.

Contact management capability

Contact management is a basic feature of this open source software, and it is an essential capability for salespeople. But with sales teams shrinking, and sales directors constantly demanding a greater number of leads from marketing, at some point managing data becomes overwhelming. It is not possible to retain all the important contact information by your own, nor can it be managed in a spreadsheet in an easily-accessible way. However, once you store your data into CRM, it is easily accessible and is highly secure. Instead of finding spreadsheets, sales managers can refer a single source, and get the data quickly.

Organizing your sales activities

Sales people often need reminders to help them follow up with client calls or collateral when the time is right. But with the complicated and ever-rising list of clients, it becomes tough to manage the number of leads. However, with SugarCRM you can build great reminders into daily processes, and can help you organize your sales activities so that you never fail to forget a follow-up-call or to send birthday or anniversary greetings.

Ensuring recurring sales

While the immediate benefits to sales are tempting, there is a behind-the-scenes benefit to sales that are lucrative and successful. The customer record is useful to nurture the relationship between the customer and the company. It is also helpful from marketing perspective, which can help marketing pros to better segment the customer with promotional offers and discounts. This results in happier customers when it comes to renew a contact, or to sell a product or services. However, support and marketing may be the sales persons responsibility, but they do have direct impact on the sales persons success with recurring business. By laying the process of documenting customer relationships, sales professionals are laying the groundwork for success today and down the road.

The Bottom Line

SugarCRM carries a lot of benefits for your sales and marketing endeavors. However, if you want to leverage your sales performance, you need to consult SugarCRM services provider who can brief you and your sales people about the capabilities that CRM holds.

by: Andrew Mandela

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