Sunglass Display- Promotional Retail Tool

As a sunglass retailer, if you acknowledge the fact that your sunglass display is

not merely a retail rack but in fact, a well designed customizable marketing tool, it can improve your sales by attracting more customers.

The sunglass display you choose must be an almost direct reflection of your brand image. If you sell genuine designer sunglasses, your sunglass display should appear to be of comparable price and quality. You also need to take into consideration which type of display you want. There is the floor sunglass display and the countertop sunglass display. The choice in many ways depends on the size of your store and the amount of floor space you have available.

A floor sunglass display can be placed anywhere, however u can also invest in larger ones that can be place alongside each other and serve as a partition. A counter sunglass display is usually placed on top of the checkout counter. This placement is obvious yet strategic since many people decide to buy things while waiting in the checkout line. Whichever type of sunglass display you choose, there are available in different sizes and styles.

The material used to make the sunglass display is also something you want to consider. There are displays made of wood, metal and plastic. Metal and wood displays are usually more attractive, but they are heavier and cost more to ship. Plastic displays are much lighter and cheaper to ship and there are things that can be done to make the plastic have a metallic look.

In reality manufacturers produce several copies of each sunglass display. It is important to make the display yours. There are several customization options to do this. Having the sunglass display match your store theme is one way. You can also have your companys name and logo printed on the sunglass display, this is usually printed on the header or backdrop.

Lastly, the base of your sunglass display should be taken into consideration. You can either choose a simple base that goes well with your display or a storage base in which you can put extra pairs of sunglasses or other accessories.

The goal is to choose wisely and have a positive reflection of your brand. A carefully selected sunglass display is the ultimate promotional tool that will draw in more customers and by extension increase your sales.

COMPANY INFO

As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.

AUTHOR INFO

Nicholas is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nicholas is sharing his industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.

by: Joe Willson

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