Suning 3.0 Billion To Fight "a War On" Five
This entry Home Appliances Market Suning Appliance 3.0 billion this week
, the centralized procurement of home appliances, combines hundreds of brands and focus on developing the market to return home during the holiday season, returning for the Spring Festival army to provide immediate services.
Marketing, according to the person in charge Suning, Suning estimates, at least for the Spring Festival this year, 3.0 billion market stocking. Among them, a considerable proportion of the growing share of the warming concentrated in the return of the market. Data. Spring return of a large crowd, nearly 200 million passengers in 2005, the overall economy may return to 100 billion calculations. Among them, particularly in urban white-collar huge consumption potential. Suning Appliance Spring Festival last year produced more than 1000 cases of off-site delivery cases, concentrated in Beijing, Shanghai and Guangzhou, Nanjing and other cities, the procurement of goods and more for the big screen color TV, refrigerator and other large-capacity high-grade electrical appliances, delivery areas are concentrated in Sichuan, Northwest The 23 cities and other places, showing the return of the market's tremendous room for growth.
But circulation on the return of home appliances and insufficient attention to the crowd, on the negative impact of market trends. First, different levels of consumption throughout the market, some new appliances are not available in the three markets, consumers buy nowhere. Second, three market electric prices are high, inhibit consumer demand. Third, the Spring Festival travel peak transport bottlenecks makes consumers buy in large cities, large appliances can not be shipped back home.
View of this situation, Suning has launched a three week promotional measures: First, Suning has launched a local payment, remote delivery services. Second, millions of big cash delivery, buy mobile phone, color TV, washing machines, smoke machines, stoves, computers and appliances would send ranging from 50 -200 dollars in cash voucher. Third, middle and low in the major cities to increase the supply of electrical and new efforts to allow consumers to buy the flagship store of Suning Appliance satisfied major appliances.
Learned, Suning in color TV, air conditioning, refrigerators, washing machines, digital, computers are an ample supply of various electrical appliances on a preferential model. Low-end color TV main push prices even lower, 21 inch color TV a 688 yuan, a 25-inch TV fell below 800; air force lift straight down the first wave in 2005, only one-time U.S. air-conditioning units on the provision of special machines running 3000 Nanjing Suning, special machine per 300 yuan lower than the market price; refrigerator, washing machine launched returned home price, value offers easy to take home. Haier refrigerator for the first time a large-capacity below 900 yuan, a large-capacity washing machine for just 650.
25 TV 888, 1P 890 yuan for air-conditioning. 159 l Fridge 999 yuan, 699 yuan 4.2 kg fully automatic washing machine unlimited supply of all the new prices are more than 20% decline, Five Star this week, six with "price war" to clear the way, Kai strong Spring market.
From 3 pm yesterday, Five Star all the store's sales staff starts to get busy, in almost all products, the price tag to write a new price, new price almost every drop of more than 20%, while the price cut some of the largest small commodity prices even more than 65%. Such as a 128M Patriot's MP3, original price was 599 yuan, down 399 yuan at current prices, brand name home theater six sets of the original down to 698 yuan more than 1200 yuan.
Star promotions during the Chinese New Year combines Haier, Skyworth, Changhong, LG, Sony, Panasonic, Siemens, Samsung, Mitsubishi, Sharp, AO? Smith, Electrolux and many other brands, not only the products of many brands price close to the purchase price, but will use more than 60% in the first quarter advertising, sales promotion costs of subsidies.
"Price war would hit the lowest price," Five Star Planning Minister Ma likened the activities of mainstream supermarkets, the "egg", "rice," Ma told reporters that some of the activities of products from special offerings in the five-star factory, the price is quite competitive.
Five Star in 2004 achieved total sales of 10.6 billion yuan, an increase of 80% over 2003, a target of 20 billion yuan this year. Five Star Planning Minister Ma told reporters that the five-star from the beginning of 2005 out of East China, Zhejiang, Sichuan, Henan, Hunan, five-star this year's focus will be one of the four provinces will open 50 new stores. March, Hangzhou, Wenzhou, Nanjing and Taiwan with the open three new stores, 2 stores in Chengdu, Sichuan Province has entered the renovation, expansion must be preceded by large-scale events to revive morale and create a national momentum, Chinese New Year price war It is mind.
by: lili
Skoda Superb, A Ride To Remember Help! My Back Goes Out More Often Than I Do Renault Scenic To Enjoy The Best Of The Scenes Энциклопедические Данные Про Бетон Stop Excessive Perspiration Dodger Tickets - The Key To A Wonderful Experience I'm Interested In Ping K15 Driver A Look At Driving A Police Car The Zulu Buffalo Horns Высокоэффективные Добавки В Бетон Prison Inmate Costume Outfits Personal Trainer Course Средства Защиты Древесины От Биологической Коррозии