Suning Behavior Norms Marketing Promotional Initiatives Integrity Issue

Suning Behavior Norms Marketing Promotional Initiatives Integrity Issue

Recently, Suning Electrical The first issue to the community and peer initiatives, regulate sales practices, according to the law to actively promote sales, credit sales, promotion of civilization,

Security Promotional efforts to create a healthy market environment. Suning Appliance hope that through this initiative, more attention to industry peers to guide long-term prosperity, not the vicious competition.

Suning the integrity of the initiative there

9, roads hit home appliance sales in the current irregularities, such as the appeal opened, festivals, business anniversary and other large-scale promotions, retailers, safe emergency plan should be developed to ensure good shopping order, to prevent traffic jams due to promotional activities, disorder, physical injury and property damage; carried out promotional activities are not original to Fanquan virtual level, price reductions, discounts and other means of deceptive practices or the price to induce

Consumption Who, while not reducing sales of goods (including the sale of prizes with prizes, gifts) the quality and after-sales

Service Level, not to the quality of unqualified items as prizes, gifts; promotions

Advertisement And other information, is true, legitimate, clear, easy to understand, do not use vague, is misleading language, text, picture or image, to premises prominently express promotional content, not to participate in promotional activities of the counter or commodities to be express, do not claim that the audience promotion, so that clearly the price, price tag price range, price are true, clear, and goods signed on the position

Logo Smart; conduct a limited promotion, and express the specific number of promotional merchandise; chain-owned stores also carry a limited number of promotional activities, and express the specific quantity of goods store promotions; limited promotion, promotion of goods sold expressed immediately after; carried out Bonus Card promotion activities, prior express the way the points, the effective integration time, shopping discounts and other related available content. Bonus card processing consumer, the retailer does not change the matter preceding paragraph has been explicit; not fiction clearance, removal, suspension, termination of business, such as reasons to switch to carry out promotional activities and so on.

Until the end of October, Beijing professional appliance chain has more than 150, more competitive. As more and more electrical appliances chain, promotion is not standardized, business integrity and other acts do not occur. In order to attract consumers, hit the new year begins, New Year's Day, Spring Festival, Women's Day, Labor Day,

Mother's Day , National Day and other holidays followed, every section will be off of these well-known businesses in addition to the festival, there are their "create section": home appliances section, Decoration Day,

Air conditioning

Day ... ... discount, favor, gift flying. So call in the business of the festival, many consumers have gradually become interested in the habit of shopping on holiday. With the holidays over more consumers have been lead to "Shenmeipilao" gradually lost its freshness, and business promotions have exaggerated the suspects, so that consumers into spending "Trap." Suning The public release of integrity initiative, apparently come prepared, a home appliance store in the new war in the "integrity" of the contest started.

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