Suning Dazhong Gome Paradise "11" Price Shopping
"Badly beaten", "beyond imagination" "crazy" these words were the past few days brought a number of appliances business, and they are invariably used to describe this "11" Golden Week intensity of price-cutting.
States United States
,
Suning
, Dazhong and Yongle these days are busy doing their own
Promotions
Plan to join this year's Paradise, home appliances market in Tianjin, "Three Kingdoms" to a "semi-hegemony", the Golden Week Competition will be more than the price of playing any time in history in Tianjin.
Price reduction efforts over the past
"Procurement in 70 billion, 7 billion, let, up 70% decline", which is GOME data of their own efforts; and Tianjin Su Ning said he had hoard of 10 million products, including special machines figure is as high as 50%; just two stores ready to none other 90 million yuan of the Yongle responsible person said that they do not limit this will introduce special machines; and are busy preparing for promotion
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Of medium and large electrical official said the total number of such data none other large and medium never said, but said this week the price of gold will be a historic breakthrough.
Combat readiness from various businesses of the situation, Golden Week, a promotional price cuts are still not out of this eternal theme, the protagonist once again focus on lower prices to flat-panel TVs. However, most of this year's price cuts and not the same as in previous years, that market structure changes
Marketplace
About 20 more than last year increased to more than 40, which is bound to a melee.
Store's playing a small voice
Not upgrade the appliance stores
Price war
Even other against each other in
Competition
Means
TCL
Air conditioning
Leader expressed the view to reporters: "The more intense competition among chain stores, the more their voice down." The person in charge of, now, do national chain of home appliance stores in the business to include Gome, Suning, Yongle ,
Five Star
And large and medium 5, with all the local chains, such as triple and so on, the competition is fierce, but competition between them on the performance of factory resources in the fight on.
Other hand, the appliance manufacturer
Brand
Concentration is increasing,
TV
, Refrigerator,
Washing machine
Not so much the brand itself, and air conditioning after a battle this year, more than 20 brands, manufacturers reduce the direct result of the right to speak up.
Reporter noted that in Gree withstand the pressure stability own store
Sell
System, the United States was also reported to be done before the days of 100
4S shop
Confrontation
Home appliance chain
Store messages. A store for people confirmed to reporters, and now manufacturers have begun to control business sources. TCL executives said the stores more competitive the more manufacturers the right to speak rebound, the trend is increasing.
Suning Dazhong Gome Paradise "11" Price Shopping
By: xt
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