Suning Regulate Sales Practices Called Integrity Promotion Initiatives Made - Su Ning, Promotion,
Recent years, with more home appliances stores open more intensified competition
, followed by a promotion to become diverse, so
Consumption
Are "confusing."
Beijing, for example,
Electrical
Chain more and more until the end of October, Beijing professional electrical chain has more than 150, more competitive, to attract consumers, thus, playing the new year begins, New Year's Day, Spring Festival, Women's Day, Labor Day,
Mother's Day
, National Day holiday ... ... one by one after another, every section will be over the business in addition to these well-known festivals, there are viable business names of festivals: home appliances section, Decoration Day,
Air conditioning
Day ... ... and often a store opened, all stores together to celebrate, discounts, concessions, gift flying. But with the holidays over more consumers have been lead to "Shenmeipilao" gradually lost its freshness. And business promotion are also exaggerated suspicion, so that consumers into consumer "trap."
Suning
Access to social and electrical lead an initiative to standardize sales practices, and actively promote sales law, integrity promotion, promotion of civilization,
Security
Promotional efforts to create a neatly management, clearly and simply consumer market environment.
Promotional written proposal
integrity of Suning Appliance
From the "Beijing Rules, "since the implementation of norms in our city growing retailer promotions, and in the retail industry there are still some businesses false propaganda, false promotion behavior.
Order to further standardize the behavior of appliance retail sales, improve self-discipline to maintain a fair competition order and social public interests, and earnestly safeguard legitimate rights and interests of consumers. Suning Appliance is fair, honest and credit principle, to the retail industry peers and the community to the following initiatives:
1, to carry out marketing activities to develop the appropriate safety equipment and management measures to ensure fire
Safe passage
Open. On the opening, festival, Dianqing other large-scale promotions, retailers, safe emergency plan should be developed to ensure a good shopping order, to prevent traffic jams due to promotional activities, disorder, physical injury and property damage.
Second, to carry out promotional activities are not unrealistically high for Fanquan the original price, price reductions, discounts and other means of deceptive practices or prices induce consumers. At the same time, do not reduce the sales of goods (including sales awards prizes, gifts) the quality and after-sales
Service
Level, not to the quality of unqualified items as prizes, gifts.
Three promotions
Advertisement
, And other promotional content real, legitimate, clear, easy to understand, do not use vague, is misleading language, text, images or video. Business premises in a prominent position on the content of express promotion, marketing activities that do not participate in the counter or commodities, to be explicit, the audience does not claim promotion. Be marked price, price tag price range, the contents of the real price, clear, and goods signed on the position
Logo
Eye-catching.
4, carry out sales activities with prizes, show prizes, gifts, not fiction prizes, gifts or the value of the amount of ambiguous language to mislead the consumer.
5, carrying out a limited promotion, and express the specific number of promotional products. Chain-owned stores also carry a limited number of promotional activities, and express the specific number of store merchandise sales. Limited promotion, promotion, merchandise sold out immediately after the express.
Six bonus cards to carry out promotional activities, the prior express the points the way, the effective integration time, shopping discounts and other related available content. Bonus card processing consumer, the retailer does not change matters has been expressed in the preceding paragraph;
7, not fiction clearance, removal, suspension, termination of business, such as reasons to switch to carry out promotional activities.
8, consumers asked for promotional goods or shopping vouchers invoices, immediately issued, does not require consumers to pay additional charges. Retailers not to promote or refuse Returns Returns barriers for consumers.
9, consumers in violation of the "Beijing Rules" and promotion activities should be promptly reported to the relevant law enforcement departments.
Beijing Suning Appliance Co., Ltd.
2007.11.06
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