Suning White Laox Are In "egl" Heart "han" - Suning Appliance, Laox-appliance

6 24, Suning Subscription LAOX Electric announced private placement of shares

, Suning internationalization is not simply a sense of "to go overseas business", "At this stage, Suning's international strategy still is to enhance the international competitiveness of enterprises the main business Suning center market space still remains an enormous domestic market. "

Recently, China Home Appliances Chain spate of good news. GOME Electrical Appliances in hand following the first two days and a formal resumption of Bain Capital, the domestic home appliance giant Suning also another result of the White Japan LAOX a focus of public attention.

6 24, Suning Appliance and Suning Appliance Japan LAOX companies jointly held a press briefing at Headquarters, Suning Appliance announced private placement of shares subscribed LAOX officially entered the history of nearly 80 years old and famous appliance chain enterprises in Japan? ? holds 27.36% stake in the company LAOX become its largest shareholder.

This is the Chinese companies listed on Japan's first acquisition is the first time the Chinese home appliance chain enterprises involved in foreign markets. However, Suning CEO Sun Weimin has said: "With this acquisition, we value more than the Japanese market, but for our major reference for China's development." hearts are in Dong Ying Han.

White LAOX for the Pathfinder In accordance with the acquisition program, Suning will be 12 yen per share, the price of subscription LAOX million private placement shares of the company 6667, total investment of 800 million yen (about 57.3 million yuan), injection of the company to complete Hou Suning will have LAOX 27.36 % of the shares and became its largest shareholder injection of funds will be used to LAOX business development company and returned part of the original preferred stock preferred stock held by shareholders.

The same time, LAOX company's existing five-a-board also will be some adjustments, Suning will occupy two seats. It is understood that the appointment of Suning Appliance Suning Appliance

Marketing Headquarters and Executive Vice President Wang of Jiang Yong, vice president of Suning Appliance has 10 years of marketing, the two veteran into LAOX board.

However, the financial advisor, General Manager of CITIC Securities Guang Chao said that as the transaction must be LAOX company shareholders and the approval of relevant government authorities of Japan, the final acquisition of personnel changes will be determined after completion.

Although "This acquisition is an unexpected windfall," but after all, set up 19 years Suning first acquisition, but also a listed company in Japan, its significance is obvious.

This, Sun Weimin said, "For us, the investment is modest, only 800 million yen net assets of 0.65%, the market value of 0.079%, so the investment does not affect Suning the overall development of the company; but, according to our standards of trading on the price and the subsequent operation of LAOX company, which is a risk controlled investment. "

According to China Business Herald and reporters learn that the two sides began last year the initial contact, through the depth of communication, third-party due diligence, investment consultation and other procedures program, eventually the deal. The transaction should be said that the process is professional and rigorous.

For the outside world on the international acquisition of a turn of speech Suning, Sun Weimin said, "This acquisition is not in the strict sense Suning international initiatives, should be considered Suning international development based on long-term lay a strategic hints. Suning international real beginning or the beginning of our booking in Hong Kong, this acquisition did accelerate the pace of our international development. "

Sun Weimin said, as of now, Suning research on the Hong Kong market has started, and the company incorporated in Hong Kong. With this acquisition, the specific issues that from Hong Kong companies to operate.

by: gaga

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