Suning Zhang Brothers Jointly Occupy Hunan Road Shopping District - Su Ning, Zhang Jindong, Channels

American business was a widely circulated story: two brothers

, each opened a department store across the street. Belong to the same species as Format, they, like the majority of competitors "brutal fight against the enemies." Curiously, the two not only does not debilitating, but growing in the fire, successfully led the entire business district of the active. Years later, it was found that as much an underground walkway between the two malls there. Only people suddenly realized that this underpass has been responsible for the mutual supply of goods both sides and deployment. Over the years, it is that underpass achievements of the two brothers in the cause, but also achievements in their brotherhood. Story in the business a short time has visited one another.

History will be amazingly similar. The Lao Dong Zhang Jindong, Suning Nanjing involved in department stores, to spend 600 million to build in the Shanxi Road, Nanjing Suning Galaxy's most upscale department stores, separated by 100 m, the stands another upscale department store in Nanjing Suning Universal shopping center, its owner is ZHANG Gui-ping Zhang Jindong's blood brother. Two brothers, started from scratch, divide and unite, once again found himself the focus of attention among the people.

Galaxy opening

2004 8 29, one of the investors in Jiangsu Suning Appliance Suning suddenly announced, during the year to enter the department store retail formats, Suning stronghold in the heart of business district of Nanjing Shanxi Road, to build a 40,000 square meters of fashion shopping Name finalized for the Suny Galaxy International Shopping Plaza, the high level comparable to any one existing department store in Nanjing. Such as Chanel, Estee Lauder, Dunhill, CD, GUCCI, PRADA and other international brands will be stationed in front-line square. It is understood that Suning Appliance Group, the shopping centers have been set in the first year turnover of 600 million yuan next year to maintain 10% growth, 3 to 5 years to achieve 10 billion plan.

Currently, the mall has been renovated, opening soon. It is understood that the overall style shopping malls and major shopping malls of international trends consistent. In order to achieve the top department store location needs, all using a high-end decorative materials, for which renovation cost more than the budget increase of 30%. An artificial reporter for an example, Suning Galaxy business district channel is used by laying the top international fashion ceramic artificial stone materials, supplemented by trim, only a surface decoration, Suning and entered the Galaxy 4,000 million, up 500 yuan per square meter cost, claim to be a department store industry in Nanjing, the "star."

Su Ning, a senior Galaxy

said Su Ning Galaxy in preparation for the international shopping mall opened, Suning has set up a special team had been secretly operating for a year. "Galaxy Plaza" will also be Suning beginning to enter the department store industry, with its electronics chains Suning will expand the experience, in full swing department store chain's expansion path.

Shanxi Road market department store gather together the Hunan Road Shopping Centre, Pacific Department Store, Shanxi Road department store, Suning Universal shopping center and other upscale shopping malls, which is Suning Suning Universal Group, headed ZHANG Gui-ping.

Repulsion with the industry, the Galaxy will open directly at a hundred meters outside the shopping center Suning Universal highest grade of the existing businesses in the region.

Competition among shopping centers have to take second place, the two brothers pushed to focus people's attention among the people may be more concerned about is that behind the scenes between the two brothers how to handle their delicate relationship between this complex, and whether they could reproduce the American business legend.

Chang Brothers

Combing two of the past can find out the clues.

1991, the two brothers and one hundred thousand yuan Zhang started in Nanjing Ninghai rented a small facade, known as "pay Suning Appliance", began operating at the air-conditioning market is hot. Two of sincere cooperation, into business quickly earned the first pot of gold. In 1991, Zhang Jindong, the supplier first to penetrate commercial capital, first the dealer to producers in the off-season to play section of this "reverse mode of operation", and then the two major suppliers of new air-conditioning manufacturers purchasing patterns, to ensure a steady season The supply and favorable purchase price.

Two innovative models quickly recognized as a market, but annoyed at the time the rise of Suning's eight state-owned store, they jointly carried out on Suning blockade. It was in this pursuit and interception in or out of the surrounding two brothers.

In business was flourishing, the 1992 Big Brother ZHANG Gui-ping suddenly turned to real estate, the creation of Suning Group (Zhang Jindong's enterprise group, compared with less "electric" word), in Nanjing has developed nearly 10 residential communities, and have Suning Appliance Building, Suning Universal Mansion, Suning Universal Shopping Center, Suning Universal Motown and other commercial real estate.

Separation and regardless of

Familiar with the history of the industry Suning fortune who introduced the original Chang brothers conquer the world together in Nanjing when the project is done by the ZHANG Gui-ping, and Zhang Jindong use project of shops selling home appliances to do. Two perfect match.

by: gaga

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