Suning Zhang Xiao-executive Director Of South China: Home Network To Do Boss - Suning Appliance, 3g

National's first new Yetai store? SUNINGELITE boutiques debut late last year

Shenzhen . Is expected within three years, Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and other domestic first-line market, there will be 100 SUNINGELITE boutiques. China

Home Appliances Linked to geographical coverage from the past, the main market segments start to gradually enter the main stage of the development of new ideas. Suning Hua Zhang Xiao-South District executive director told Die Zeit interview, revealed Suning's development strategy in 2010.

Accurate Sell Die Zeit: Suning sales model in the coming year there will be any new change?

Zhou Xiao Zhang: Suning long-standing member of the system-wide sales model, trained a large number of loyal, active high degree of quality members. As of December 31, 2009 Suning number of members has reached 30 million, of which Guangzhou had more than one million in 2010, will further strengthen the membership

Marketing For members to research and analysis, customer segmentation by grasping the consumption demand, and vigorously promote the implementation and integration

Electronic Coupon promotions, etc., simplified sales model to promote membership precision marketing, training long-term brand loyalty of consumers. We will work with suppliers to share membership data, accurate data on joint marketing.

Segment Die Zeit: Suning in the coming year by what measures to improve the output of a single store?

Zhou Xiao Zhang: In 2010 we will present a breakdown of business categories of goods, strengthening the current weak business category, while actively promoting the introduction of new classes, especially

Fitting , Extended products and supporting products. Suning will end on organization and staffing adjustments, purchasing management centers on the existing partition and division category set to sort out, refine, and set up a new business unit, set up a management team dedicated to advancing the category of business improvement .

Depth cooperation Times weekly: how to further strengthen and supplier relationship?

Zhou Xiao Zhang: 2010, we will present a large number of existing joint venture partnership model for the price of commission or distribution to the cooperation and the strengthening of the single-product management, streamlining the current complex pricing, so prices and the terminal promotions.

In cooperation model for the price change for the distribution and sales agency, based on joint research with suppliers pricing, to end the price system more transparent, to prevent unrealistically high prices and over-marketing to improve both efficiency. By custom, underwriting, products such as mode of operation to increase the buyout between the ratio of sales to create competitive differentiation, improve product operating capacity.

Die Zeit: Suning cooperation with operators in the coming year will be how to expand?

Zhou Xiao Zhang: In the coming year, a variety of 3G

Mobile The end product will become more abundant, consumers will have more choices. China Mobile and other operators will be tailored to Suning 3G services, Nokia, Samsung, Sony Ericsson, Motorola, LG, Lenovo, mobile phone suppliers upstream Suning will also provide customized products, the depth of the industry chain will promote cooperation Suning 3G mobile phone services achieve 40% growth.

New appearance Die Zeit: How do e-commerce?

Zhou Xiao Chapter:

Suning Appliance B2C online shopping is another important new sales channel. August 2009 We have launched a new website of the Suning Appliance online shop? Suning easy to buy, compared to the original site, and further integration of Suning's brand, procurement and supply chain, logistics, service, information systems and other advantages. We will expand in commodities, commodity display, Internet promotion, supply chain integration, payment, delivery services and other aspects of the new optimization. Before the Spring Festival 2010, Suning Tesco will once again present a new image in front of consumers, want to Suning Tesco two years to build China's first e-commerce sales of consumer electronics brand.

by: gaga

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