Suning led war decline in channel inventories lead to market share - Suning, Gome, mobile phone - HC Network Appliance Industry

Suning led war decline in channel inventories lead to market share - Suning

, Gome, mobile phone - HC Network Appliance Industry

2005 years Mobile Markets will be competitive year. National Development and Reform Commission approved in 2005 a new mobile phone manufacturers have five of its annual production capacity of about 11 million. Some experts analyzed the already saturated mobile phone market will be more fierce competitive situation, a group of independent R & D capability is not strong, weak strength of the business will be eliminated??? 1 / 3 of mobile phone brands out of business this year.

Yesterday (April 14), from the giant home appliance chain Suning Nanjing headquarters came news: this week, Suning Appliance will jointly MOTO,

Association , Bird, Haier , Amoi, Konka dozens of Chinese and foreign brands, in its nearly 150 stores at the same time, "Suning Appliance brand mobile phones on the theme to promote" When the time comes megapixels camera phones, smart business mobile phones, 65,000 color screen cell phones for the low color representative of the price of mainstream mobile phones will fall across the board. This time, Suning Appliance theme to promote the month at fans made most of the brand, its essence is to motivate a collective counter-made mobile phones this year, the first strike war, domestic mobile phone brand in 2005 never to be revisited to kick off the big screen.

Channel inventories lead to market share decline?

Experiencing unprecedented prosperity after 2003, domestic mobile phone it has suddenly turned all the way slide, to fall into the bottom line of the end of 2004, falling instead of rising consumer brand loyalty, so that sales in 2005, the dawn of spring season , almost the entire camp made a collective aphasia, the market share of domestic brand mobile phones are from the Golden Age of 2003 to 54.7% when the rapid decline to less than 40% of the current domestic market, half of letting foreign brands into the big bag.

Lead to the decline of domestic plants due mainly to what is it? Product, channel, terminal, the three that is more critical? Re-emergence of the domestic manufacturers to rely on the advantages of changing it?

This, Suning Appliance, said head of communications division, a mass production of mobile phone manufacturers should first solve the market coverage of issues, market coverage certainly need a huge flow of inventory, due to the rapid upgrading of mobile phones, excessive Channel inventory at each price adjustment implies taking profits or even losses, in 2004 the factory's main reason for poor performance is that while product price adjustment because of fear of loss of profits, leading to price adjustment is slow, the product terminal sales to be affected; the other hand, do not keep up with the pace of sales, inventory in the channel further magnified the loss of stock has been further enlarged, so the cycle is not the color of the product with support, market share decline is also reasonable.

Suning organization "bayonet fighting," an orderly

2005 in mobile phone market is the main characteristic is the individual breakdown products, in the first half of the standard has been set mainstream format in the dual 300 000 65k color camera products, in the second half of the standard products will be the color mp3 with camera phones, mobile phone factory made these products have no technical problems, the product has been, is now the key is to cover wide sell fast, so that products from factories directly to consumers, is to solve this problem the best way.

Looking back on 2003, domestic brands

full glory and in 2004 a strong rebound in foreign brands, are all third-party channels, the rise of retail chain, entered in 2005, with the giant national chain Suning sales continue to multiply and scale down the network core synchronization , network coverage has in-depth 34 markets; width, depth have scale, the beginning of five million big orders signed one after another, combined with unified management of fast, which is seeking to sell the factory quickly, sell the best cooperation in good partners. Domestic manufacturers look 51 again Xiongqi

In years as the "long vacation" is a concentrated outbreak of the time mobile phone sales, also is seen as a watershed in mobile phone sales, second half of 2003, domestic mobile camps is beyond the war with 51 foreign brands of The 51 year battle we all have very high expectations. Ningbo Bird Co., Ltd. Deputy General Manager Dai Mao Yu, Qingdao Haier Telecom Co., Ltd general manager Song Chunguang, Huang Aiping, vice president of Amoi Electronics Co., Ltd., Lenovo Mobile Mao Zhihui, director of national sales and other industry executives have recently visited the headquarters of Nanjing Suning Appliance, a Analysts pointed out that domestic manufacturers of these excellent Suning hope that the advantages of using channels, combined with its own power, intent from two areas of manufacturing and distribution start at the same time, the joint instigation of collective breakthrough made mobile phones this year, it appears that an absolute to counter the domestic mobile phone Storm about to visit the domestic mobile phone industry.

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