Suning stores 100 billion big single offensive opportunities to seize the Golden Week - Su Ning, color TV, air-conditioning - appliances

Suning stores 100 billion big single offensive opportunities to seize the Golden Week - Su Ning

, color TV, air-conditioning - appliances

Understand that access since 2007,

Suning

Electrical

With the January sale to be, the spring home improvement will be, and frequently made force

Home Appliances

Market, over 30% completed the entire first quarter sales plan. Approaching 51, an alliance of many brand manufacturers Suning will start on May 1 ahead of the market, thrown hundreds of billions of large single-shop launch an offensive, using 100 "group" war to attract sub-flow, the concentration of superior marketing resources and competitive advantage of differentiation carried out for the ninth consecutive on strong sales.

Jin Ming, vice president of Suning Appliance, said home appliance retail sales in accordance with the law after the general will enter the New Year sales season, 3,4 gradually warmer months, until

Golden Week

Full-blown usher in the first year

Consumption

Blowout period. But with the state to encourage the expansion of domestic demand, appreciation of the renminbi and other factors, the entire first quarter of 2007, consumer appliances surged, the annual consumer electronics market capacity is expected to exceed 700 billion. So, in April this year to take unconventional means, who first take the initiative, who will occupy half of the household appliances market. Therefore, Su Ning launched across the country at this time the spring offensive on the 9th to the "flagship Raiders, pre-start 51" as the core, throwing 10 billion

Purchase

Large single feedback consumers to ease the Golden Week break out of consumer pressure.

Responsible for global procurement for the entire manipulator of Suning procurement

Management

Center Director Wang of introduction, Su Ning was launched in December last year end of the year 20,000,000 units electrical products reported a large purchase basic centralized chime again after the big single procurement action, including 50 million

Mobile

50 million

TV

100 million units / pieces

Digital

Product, 50 million

Small appliances

Product, 30 million refrigerators, washing products, 20 million units / pieces IT products, 100 million and 10 million air-conditioning other types of related products, the actual number of total procurement of 400 million units. Zhe Wang also said that Suning Appliance in the history of this time throwing the largest single year, is aimed at the May 1 Golden Week from April until the huge market demand. Suning Appliance abnormal fully prepared to have already selected the campaign started in the spring offensive on the 9th breakthrough?? 100 flagship stores and opening stores, 100 stores launched offensive. Store re-opened and old shop has always been to stimulate consumption, Zhang powerful weapon, and occupy main shopping district, rich products, while a larger flagship store has been Suning to boost sales of conventional weapons.

Jin Ming, Su Ning stick to their strategy this year, according to established plans to develop, step by step increase in the chain before and after the Golden Week, the rate of expansion and size, and re-launch of 60 new stores opened Zhangdian continuous inroads into 51 household electrical appliances market . In carefully prepared to determine the main assault regiment, the Suning has launched its new offensive this spring on the 9th tactics?? 100 "group" war. This tactic is mainly refers to large-scale nationwide Group buy actions, organization "spell-off group", "regulars group", a "tourist groups", "home improvement group", "wedding group" Group buy other people, organizations 100 times Large Group buy activity, respectively, for a particular product to implement the corresponding Group buy discount up to 20%.

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