Suning stores Zhongshan four words against the wind lifting the lower prices of traditional department stores - Suning, Gome, Yongle - HC Network

Suning stores Zhongshan four words against the wind lifting the lower prices of traditional department stores - Suning, Gome, Yongle - HC Network

With "11" Golden Week is coming soon

Suning

3C

Flagship store

??? Zhongshan four stores also will celebrate the opening of its anniversary. It is understood that four stores, Zhongshan, Guangzhou Su Ning first entered the second circle??? Beijing Road shopping area of the store, with symbolic significance. Industry insiders, Beijing Road shopping area in the past year

Operate

Hua Nan Suning Appliance sales not only greatly increased, more successful rewrite the traditional area of the market

Competition

Pattern. Started

Strategy

Upgrade war Guangzhou Beijing Road shopping area is one of the most prosperous commercial distributing center, the radial body force four east Zhongshan, south beside Pearl River, north to Finance Department before the uprising west road, is a "contested business . " Suning Zhang Xiao-South Management Centre Director, four stores opened in the beginning of Zhongshan, once said, "marks the opening of Zhongshan four store Suning officially enter the Beijing Road shopping area, our goal is to re-create one within the core business district ' 3C flagship store ', Milky Way, Beijing Road, echoed the two business district, two' ships' together and sit tight in the first chair of South China consumer electronics market. " It is understood that Suning more than two years stationed in Guangzhou, South China home appliance channel caused the entire dynamic of change, regional

Home appliance chain

Or shuffle or reorganization, more than 300 medium and small electrical appliances

Retailers

Out. But in some local markets, the traditional format has market power is still underestimated, especially in the traditional department store

Shopping

. In this regard, Zhou Xiao Zhang said Beijing Zhongshan Road, four shops in major department stores and more than a year of competition, there are two main benefits: on the one hand

Sell

Share growth, Suning's scale advantages and the "high priced" policy on the war grab market share in home appliances business district well, to further consolidate and enhance their high-end appliances in the field of business advantages. Learned, Zhongshan Suning opened four stores, its high-end digital home appliances and communication products are in hot pursuit of local consumers, sales soared. Beijing Road shopping area from the point of view, professional

Appliance Retail

Suning only one, the electrical chain, professional self-employed, high-priced "market orientation to a considerable extent, the Beijing Road shopping area to fill the gap in the management structure. Words against traditional department stores This, Zhou Xiao Zhang, said Su Ning stationed in Beijing Road shopping area, in addition to the scale of the surface to enhance the significance of the chain, the more essential that Suning has since started upgrading of strategic competition, that holds an absolute advantage in low-end market, after to begin direct words against traditional department stores, high-end market development effort to further consolidate the information appliance business 3C changes in the channel's competitiveness. Reporter was also informed that four stores in Zhongshan Dianqing occasion, Suning

TV

Section and

Home improvement

Kitchen

Section are carried out in the hot, 42-inch plasma dropped to 7,000 yuan less, and 40-inch

Liquid crystal

Dropped to less than 14,000 yuan, 37-inch LCD dropped to less than 10,000 yuan, 32-inch LCD and so on down to less than 6,000 yuan, while Suning home improvement kitchen small appliance section of the audience will be full price cuts of 30%. Correspondent Shi Zhixiang

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