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Suningjinming: Consumer Electronics Market Next Year, Still 10% Growth

"Global financial tsunami Suning Little effect

, Suning stores next year, plans to add 200 unchanged ", Suning Appliance (002024) Jin Ming, vice president of December 16, 2008 In an exclusive interview, said that in the background of world economic crisis, some

Home Appliances Indeed, the production company was a shock, but the stimulation of domestic demand, household appliances manufacturers still considerable room for development.

Financial tsunami had limited impact on Suning

Reporter: results of the global financial tsunami impact on Suning How? How to predict the future trend of the year appliance retail market?


Jin Ming: the global economic crisis is indeed a domestic appliance production enterprises, especially export-oriented manufacturing enterprises has brought great impact, but limited impact on home appliance chain business. In a series of national policy to stimulate domestic demand (such as "home appliances to the countryside"), after the introduction of a strong domestic market. Last year, total market demand for appliances in the 700 billion yuan, about 800 billion yuan this year. According to the authoritative statistical agency predicts the consumer market next year, the appliance will still have 10% of the total growth. Suning specific to itself, may mainly be reflected in the 3C (IT, telecommunications,

Mobile ) Product sales growth. Reporter: Ministry of Finance and the Ministry of Commerce jointly by the State's "home appliances to the countryside" project, Suning sales help on how?

Jin Ming: Suning Appliance home appliances to the countryside to promote sales, especially in the country after the official launch of the countryside works, the countryside rich product line, and some joint-venture brands join. Pilot regions from the three provinces (cities) extended to 12 provinces (cities, districts). In the 12 areas, Suning Appliance circulation types as are all the winning. In these areas, Suning not only has its own shop, in every region with 100 to 200 stores with procurement to establish the relationship between these forms varied, flexible retail business procurement in the countryside home appliances Suning, Suning to provide appropriate logistics, after-sales service.

New stores next year will exceed 200

Reporter: Suning plans for next year's shop there is a change it?

Jin Ming: We are new this year, the number of stores open more than 200, we plan to next year's new stores less than 200. The year 2008, Suning new entrants over the past 30 prefecture-level cities, stores will total close to 850, covering the whole country more than 190 cities above the prefectural level, the annual sales volume will be more than 100 billion yuan.

Reporter: specific to the South China market next year will add how many?

Jin Ming: As of December 15, Hua Nan Suning in 2008 35 new stores, store total to 136, a network construction of Suning Appliance Chain one of the most developed regions and continued to rank the quality of single-store industry First, more than 26% of the leading peers, become the east, north central region, after another strong market.


Suning chain development as a core area of the country next year to open 200 home stores, there will be more than 50 stores will be out in southern China. Among them, the New Town including Qingyuan, Sanya, Heyuan, Wuzhou, Yulin, the store will exceed the total number of 180 in sales volume to continue to lead the market in South China. Meanwhile, Suning will be available in South China Region Class 3 distribution centers, three regional distribution centers, distribution centers in 5 cities and 13 cities based on the distribution point, in 2009 in Guangzhou

Shenzhen

, Nanning special flow base project to promote self-built; in the new building of a city into the city distribution centers and four distribution sites the city.

by:heiyou
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