Suningsuoyi Of Home Appliances To The Countryside To Promote The Optimization And Upgrading Channel

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Bringing home appliances

"Channels first. For home appliances to the countryside successful enterprises, channel is particularly important to have a firm grasp distribution network, after sale

Service

Network and Distribution Network in order to remain invincible.

Need strategy

According to Enterprise Management Co., Ltd. Shanghai Commodities slightly in recent years, research on rural household appliances channels showed the development of China's rural household appliances channels generally lag the market in China, 12 to a new chain of hypermarkets in the main

Sell

Popular channel model, while still maintaining the rural channel 90 of the last century about the scenery: channel confusion, uneven quality. Sources of rural household appliances are not perfect, has seriously affected the "home appliances to the countryside" Is this "sports car" in speed, resulting in most of the inexpensive high-quality brand-name home appliances can not really sent to farmers.

Chinese brand

Marketing

Bo Feng strategists believe that China's current rural market channels compete to become the focus of many home appliances business, whether it is a national chain or manufacturer, all channels have increased the intensity of work, but the Chinese household appliances in rural areas will eventually form a two-channel construction modes:

Suning

Mode, Aksoy mode.

Suning mode

Home appliances to the countryside to the distribution companies, especially chain is a rare opportunity for development, in order to seize this opportunity to channel the flow of enterprises have increased sink, and strive to promote the product to the countryside. Among the most Suning to open up a rural channel, forming a "Suning model."

Simply, "Su Ning model" that is "1000 County chain development" and "town stores" to represent a new type of rural channels .

For a huge rural market potential, along with 12 market as the main battlefield of Suning also began to fully develop three, four rural markets, and launched the "1000 County Chain Development" program. It is understood that Suning will focus on focus on more than 3,000 counties in the country with high spending power of the county-level markets, a chain of development plans. Meanwhile, Suning plans to 4 years in the country 3, 4 appliances in rural markets of 1000 sale

Service

The store, to some extent rural household appliances maintenance difficult situation.

The same time, in addition to "1000 County Chain Development" program, Suning has also launched a line with the characteristics of the rural market environment, "township shop" planning project, try from the area of operations and product mix, presentation, business model design and so on characteristics of the most rural consumption market store model township level.

Sauey mode

Channel construction in rural areas, "Aksoy model" for the channel development in rural areas of many household electrical appliance enterprises have a very positive reference.

Home appliances to the countryside in the country to vigorously promote the time, Aksoy, "Hundred Days Battle, the winning end," and the action is quietly staged Thanksgiving, developed a unique "Aksoy model."

In 2005, Aksoy began channels for China's rural market development, has been more than 20,000 township-level

Refrigerator

Sales network, more than 1,800 county-level distribution network. As the home appliances to the countryside policies, Aksoy a clear understanding of the: channel is the root, the terminal is the flower, digestion is the result, the terminal window is the corporate image, brand image is key.

Order to strengthen the image of the terminal to enhance the competitiveness channel, Aksoy recently invested heavily in the national market began to strengthen from May of the terminal building, increasing the frequency and intensity of promotion. August 5 closing the "Hundred Days Battle of the winning end," end building of large terminal extension activities and "action in May Thanksgiving" National linkage of large home appliances to the countryside for the agent terminal promotion offers a range of promotional materials

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And policy support, an unprecedented effort.

Since the pioneering

Sauey terminal maintenance-related activities since the implementation of new and old refrigerator constantly Sauey the active participation of users throughout the country set off a wave of buying Sauey refrigerator.

Suningsuoyi Of Home Appliances To The Countryside To Promote The Optimization And Upgrading Channel

By: hotxueboy

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