Super Ninja Tips on Getting Buyers to Take Action
Super Ninja Tips on Getting Buyers to Take Action
If you are in real estate right now, no doubt you have buyers that have been sitting on the fence forever. At times you have come across the best deals - deals that they won't be able to match even in the next 5 years! But your buyers are still afraid to take action. I get this question all the time from my clients and those who attend our online tele-seminars:
"How can I persuade and influence people to take action and to do business with me?"
I hate to break it to you but you cannot influence people to do anything they don't want to do. However, there are tools that can help you influence your prospective customer to take action in an effective and easy way. And this "super ninja" technique can be used in all your marketing efforts.
Even in a down market, there will be some people that need your services. After all, life goes on no matter what the economy is doing. And if you use this strategy properly, you increase the chances of those prospects finding YOU vs. your competition.
What is that strategy? Social Proof!
What is social proof? It is the equivalent of a customer testimonial - a 3rd party telling your ideal prospect what makes you the professional and why they should work with you. This works SO MUCH BETTER than you telling everyone how great you are. Nothing new or revolutionary in that - but it works particularly well on-line. In fact, in social media, it's the only thing that DOES work! Trying to sell in social media is a sure-fire way to fail.
What makes social proof work so well?
In Malcolm Gladwell's book Blink, he talks about how we make "snap judgments" based on the little information that is available. He refers to this as "thin slicing". When your customer connects with you, either on your website or in your social media conversations, they most likely will "thin slice" you. If you talk about yourself and how good you are - guess what? Their gut reaction will be negative and they won't trust you. After all, who says, "Trust me." Someone who cannot be trusted, right?
Have you ever been to a "free" seminar where you know darn well that the intention is to "up-sell" you to their "premier program" - at a cost of thousands of dollars? You attend the seminar for the valuable information you can gain. You make a firm commitment to yourself to leave without buying anything. And yet, you end up buying anyway. This is an example of a phenomenon that Robert Cialdini describes in his classic book Influence. He states that when one of the triggers of influence is pulled, we respond mindlessly - almost against our will!! - and just go along.
What forms of social proof work best in the real estate industry?
There are lots of ways to provide social proof. Here are some of suggestions to jog your thinking.
Testimonials (video testimonials work the best).
Pictures - usually "before and after" with pictures of wherethe client lived before and after they purchased a home from you.
Numbers of people on your RSS feed or newsletters - which provide subtle clues as to how many people read or see your message every month.
Endorsements from well-known people (celebrities, industry authorities).
Numbers of users/members on your website.
Numbers of people you've helped (number of deals done, etc...).
Comments on your blog posts.
Numbers of people that sign up to your YouTube channel.
What you need to do now!
Do a complete run-through of your website and make sure you have social proofs constantly featured throughout your site. Put up a media page and display the number of users/readers/subscribers you have in a prominent position. Add logos of popular media your company has been featured in (in the header is a great spot if it looks good). This should not take you more than 15 minutes.
Here's a "super ninja" secret: find the most successful blog or website you can - preferably a competitor that appears on the first page of Google. Identify all the social proof elements they are using and replicate them!
Now Pay Close Attention --
Using Video Testimonials to increase your websites sales and revenue is simpler than you've been told. Everyone with a website faces the same two problems:
[Problem #1] How To Build Credibility With Potential Customers
[Problem #2] How To Obtain Testimonials Which Have Been Proven To Improve Sales
Fast Video Testimonials has been solving these two problems for hundreds of satisfied customers. Fast Video Testimonials has been tried and tested and known to produce excellent results.
First: Click Here For Fast Video Testimonials
Fast Video Testimonials always supplies REAL VIDEO TESTIMONIALS created specifically for your website and business.
Second: Order Your Video Testimonials Package of 1, 5 or 10 original Video Testimonials for your website.
Your new Video Testimonials will arrive within 7 days and all Video Testimonials are done by REAL PEOPLE and are guaranteed to boost your sales by up to 30%. Buy Video Testimonials today and boost your businesses online presence overnight.
Geneva Chiropractor Offers Three tips for faster running times in 2011! Top 10 reasons to visit a luxury spa 7 Basic Organizing Tips To Get Rid Of Paper Clutter How Can I Get A Free Ipad?- Tips to follow Some Tips To Help You Find The Right Phoenix Az Mortgage Thinking Of Getting Your Husband Back? Try These Tips To Win Him Back For Good Tips on Making Small Breasts Look Bigger Tips For Delaying Ejaculation - This Is How You Build Your Stamina For Pleasurable, Powerful Sex! How To Save Money - Tips On Budgeting Stock Trading Tips - Why You Should Look For Shares That Are In Strong Trends Tips Regarding How To Pack Your Storage Space Carefully How To Train Chihuahua Using "3" Major Doggy Tips! Tips For Successful Futures Trading