Rotary Watches Ltd was established in 1895 by Moise Dreyfuss at La Chaux-de-Fonds, Switzerland. In the 1920s rotary watches were imported to Britain which became the company's most successful market.
In 1940, Rotary became the official watch supplier for the British army and during the second world war almost every household had a rotary watch which left a lasting impression of the brand in the UK. Over the years, rotary watches has become very successful leading it to being elected as one of the UK's Superbrands in 2006 and is still continuing that success.
The Rotary logo was first introduced in 1925 as the Winged Wheel and since had only minor changes in its appearance. In addition to its traditional brand, the company also produces watches under the more exclusive "Dreyfuss & Co" name.
Rotary is a member of the Federation of the Swiss Watch Industry FH, although naturally proud of their Swiss heritage, Rotary Watches head office is now in the UK and is predominately a British company.
Rotary offer a wide range of timepieces which are manufactured in Switzerland together with a range of less expensive pieces made elsewhere, usually with movements from Japan and China. Rotary have many beautiful and expensive mans Rotary watches and woman Rotary watches.
Rotary watches use either a quartz or automatic movement and often feature the Dolphin Standard which mean it is water resistant and maybe suitable for all day swimming and diving. Rotary have a unique revelation design of reversible watch that features two distinct movements and faces which allows the wearer to change style at their will or easily change between two different time zones.