Superdry is the hottest name in the world of sports too
. There are Superdry Buckback Chino Short Steel among a host of other products that could be used while playing a game. Superdry watches are the latest trend in the world of sports. The company has made a generous name in footwear too. Leather boots from the firm are the most popular. The key word to keep any company afloat in the contemporary world full of competition is innovation, and the managers at the helm of affairs in the company do their best to serve the public with innovative products every now and then. The company has been doling out designer T shirts and other designer garments to the public since 2003. The brand has come a long way since its humble beginnings in the UK. Products are sold in more than 22 countries all over the world. Advertisement of the brand through celebrities has pushed it into the limelight.