Surprising Benefits Of Optimizing Your Website For Search Engines

Search engine optimization (SEO) is important if you want to earn money online.

Many website owners spend a lot of money and effort improving their website's ranking. This article outlines key benefits of SEO to your website and to your online business success.

* SEO helps to increase the ranking of your website on sites like Bing and Google. When your website ranks high, it means you get a higher volume of traffic that is targeted to your website when people search for your keywords. More targeted traffic means more sales.

* SEO helps you to save money on paid advertising. The friendlier you are to the search engines, the more traffic you get from "organic search" which is when your site comes up in a search rather than placing your ad on the search page by paying for it. This means that you do not have to spend money on other advertising like Pay Per Click (PPC).

* Optimizing your website for search engines and using your keywords and phrases in this process ensures that you get targeted visitors on your website. If you use all your keywords and phrases in your articles and website content, it means that your website is visible on search engines for your relevant keywords. When people type your keywords on search engines, your website ranks high on search engines.

o Optimize each page with seven or fewer keywords or key phrases. The more specific your keywords or key-phrases, the better (more targeted) the search results will be.

o Using more than seven keywords or key-phrases dilutes the keyword density on the page and probably makes the page rank lower. A page devoted to "Using the Canon EOS Rebel XSi" will get more targeted traffic than a page devoted to "digital cameras." These are both key-phrases but the first will get you people who just got a Canon EOS Rebel XSi and want to learn more about using it. The second will get you "tire-kickers" who are just poking around.

* SEO helps you become recognized in your niche. If your website ranks high on all major search engines, and for all your keywords, you soon dominate the niche and become an expert in your niche or topic. This builds a good reputation for you, resulting in "Word of Mouth" advertising, which drives additional traffic to your website.

With all these benefits of SEO, it is important that you start to optimize your website for search engines today!

Surprising Benefits Of Optimizing Your Website For Search Engines

By: Wolf Halton

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