Surprising Tips That Help Ensure Good Traffic Flow Within Your Trade Show Exhibits

Surprising Tips That Help Ensure Good Traffic Flow Within Your Trade Show Exhibits

You've advertised before the event. You've posted banner signs around the convention. You're mentioned in the program. You've got flyers, brochures, and giveaways. You've thought of everything - but did you think of traffic flow? Although seemingly minor, ensuring a good flow of traffic through your exhibition area is key to event success. Your visitors need to feel comfortable in your exhibit, and they need to have access to all relevant information. You can ensure that both those needs are met with a bit of careful planning.

It's Never Too Late For Traffic-Friendly Trade Show Booths

Providing easy passage within your display is vital. Luckily, you can achieve this with all trade show booths, regardless of whether you were considering flow when you originally designed them. This is even true for non-modular units. The reason is that few units are designed with an element in the middle, or with substantial immobile elements that project outward. Most trade show exhibits are flat and make relatively little use of the middle space. If that's the case with your displays for trade shows, you're lucky: you've got a blank slate.

Empty Space Doesn't Always Mean Good Planning

In theory, every additional inch of open space should be able to fit one more person into your stand. In practice, people won't cram themselves into your space. The more space you leave completely open, the more likely it is that the space becomes wasted. Nobody will be standing there because they won't like the press of the crowd, or because it's too far from the main attraction - there are a million reasons. Your best option is to minimize the awkward empty areas while ensuring your displays for trade shows stay free flowing.

Instead of packing people in, consider creating a 'guided tour' effect with careful structuring of your display. Use podiums and stands to create a loose tunnel, and then tell a story on the booth wall. Your visitors will enjoy reading about your company and will follow that path without becoming constrained.

Drawing Traffic Maps For Trade Show Exhibits Can Help

It's not uncommon to struggle with exact flow details, particularly when implementing a new design. One of the best ways to get a feel for it is by creating a scale representation on paper, and then creating models to represent people. It may sound silly, but by actually creating dots to represent each visitor and his or her personal space, you can get a better count of how many people to expect. You can also spot any potential trouble zones, which could prevent maximum attendance.

Depending on how carefully you create this diagram, you might actually want to use it as a tool for initial organization. If you know that you want a certain amount of display space in the middle of the trade show booths, try several different configurations and find the one that works best.

If you follow these tips, you'll see better results with minimal additional planning. People will enjoy visiting your displays for trade shows, and they'll find your product more memorable and positive. In addition, once you've planned for potential congestion, you can confidently add features that attendees will love. The consoles which channel people and prevent backups are great stations for computers or product display; they not only help you prevent problems, but actually help promote you as well.

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