Survey: You Will Buy "a Brand Channel" You - Channel, Its Own Brand - Hc Network Appliance

Now, the chain of channel partners in the

Home Appliances Sales growing strong, States United States And Suning chain in 12 markets, has become the first choice of consumers recognized home appliance shopping venues. These chains are taking advantage of their superiority in the channel, through acquisitions, mergers and acquisitions and even brand building and other methods of infiltration appliance manufacturing.

In fact, as Carrefour Wal-Mart already has such large supermarkets and similar behavior, and to some extent, been recognized by consumers. So, in the home appliance market competitive situation, once the home appliance industry sales terminals as Gome, Suning and Yongle chain channels such as launching its own brand home appliances, will be the consumers accept it?

How do channels own brand? 1. Channel-branded products you can accept it? You are more willing to buy what type of products?

2. You better hope channel branded products business located in the high, medium and low which grade?

3. You think the channel upstream providers involved in the manufacturing sector, will become a trend?

Respondents Vivian25 years Foreign staff Value quality and service

"I will give priority to buying brand-name products, in my concept of consumption, the quality is first, the second is the price. Brand-name products have quality assurance and good after-sales service." Vivian told reporters: " brand-name problem, then surely there is no problem of maintenance and service. The channel, after all, not the manufacturer, their service and quality remains to be investigated, these are my greatest worry. "

"If you buy Paradise or Suning own brand of home appliances, I would certainly seriously consider properly consult the product features and services." Vivian said, some of

Small appliances And simple low-end product, if the channel operators cheaper own-brand products, she will definitely buy. However, some of the higher quality requirements of high-end products and products related to health and safety, she would choose brand. "For example, drinking water is important, I have bought about a 50-name electric kettle, it is difficult to use, so he spent more than 260 yuan to buy a high brand-name products, and now is that with a good quality, very satisfied . "

Respondents Liu Zhiqiang, 32, IT Workers Price advantage of service protection

Mr. Liu that the channel sells its own brand home appliances is a very smart business practices. Consumers may buy major appliances must be considered when service and quality, but many brands of small household electrical appliances are complex, there is no real brand. And that more people still consider the price. Now as the country of such strong U.S. home appliance chain enterprises, has been recognized by consumers, their products are cheaper than many other brands in the stores can occupy a favorable position.

"Now on the market popular brand of small appliances, or the majority of foreign brands. However, many small household electrical appliances are not a necessity of life, spend a lot of money to buy these products, I was not able to accept." Liu said so , channel providers can lower the price down if, certainly there will be many people willing to buy, "Anyway, I will certainly buy."

On the service, Mr. Liu is not worried, he said: "The face of the country that the U.S. large enterprises, there is no need to worry about service issues."

Respondents Li Ying, 32, Teachers Bullish channel brands

Ms. Lee told reporters: "I always buy Carrefour brand of household items, quality is very good and professional brand than those who want to lower the price.

by: gaga

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