Survey says women complain about having a bloated belly

Survery says that 52% of Women Complain About Having a Bloated Belly

A new survey which was recently published on In2town Lifestyle Magazine, which was commissioned by Activia has revealed a bloated belly as the number one body complaint amongst British women with 52% of women surveyed stating that they would rather live without it. Lower belly bloating or LBB (described in the survey as the physical increase in below the waistband belly size) has even overtaken other irksome conditions such as the muffin top and cankles' (thick ankles), not to mention more visual features such as a double chin, little boobs or thunder thighs'.

Move over Muffin top, LBB tops the poll

1. Lower Belly Bloat (LBB) (52%)

2. Double chin (42%)

3. Thunder thighs (41%)

4. Muffin top (31%)

5. Back fat (23%)

6. Small breasts (11%)

7. Cankles (6%)

The research, launched to highlight the misery brought by even a mild digestive disorder, showed almost of British women (over 20 million) to be afflicted with LBB, at some time in their lives, with 80% having to regularly perform the obligatory, yet embarrassing trouser tummy tuck' i.e. having to pull their waistband up and over their bellies when sitting down. Hardly surprising when you consider that LBB can result in an increase in waist circumference of up to 12cm over the course of a day.

Claire Hegarty a leading Health Expert who deals with Weight Loss Hypnotherapy and Irritable Bowel Syndrome Therapy, said: "This survey does not surprise me. A women's mood changes when she is bloated and she sees herself in a different light when she tries on clothes that look different because she is bloated. Women tend to worry more about how other people see them and although some men do as well, it is more in common with women and that is why women are concerned when they feel bloated."

Although abdominal bloating can frequently be a result of lifestyle and stress, it is also thought to possibly be as a result of slower transit time' - where food doesn't move through the system as quickly as it could. Corinne Chant, Activia's Marketing Manager, says: "Activia is scientifically proven to help improve slower digestive transit,* with 82% of people with self-reported digestive discomfort saying that they felt better after having Activia for two weeks, and 87% reporting that they feel less bloated. "

Survey says women complain about having a bloated belly

By: diane walker

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