Surveys that Pay—the Life Blood of Market Research

During the years, consumers have asked why they should answer the surveys of different companies and take a portion of their time in the process

. The assumption is that the companies making these surveys should know better than the consumer. This is also called push marketing and is now becoming obsolete. The consumer market today is more intelligent and has a lot more choices than what it has years back. They dont just take what is given to them. The new market has learned how to exert their preferences and brought the companies who refuse to cater to their needs to close shop. As a result, marketing research took its surveys to a higher level and created surveys that pay whether online or right in the middle of the consumer market. If we are to dissect the intricacies of surveys that pay, it is almost the same in concept with the conventional market research with only two differences. They can be taken online and of course, they pay the respondents in return to their precious opinions. Like the conventional market research, they also profile their respondents. The first thing to do is to gather numerous people to sign up. After which, they would be asked to answer some basic questions about themselves. This is to be able to better profile them and pair them with the surveys that would best suit their profile. Profiling is based normally in the demographics and socio-economic background of the respondent. Since the marketers are selling surveys that pay, it is easier to come up with a large number of respondents. With a good profiling, then it would be easier also to zero out on the correct type of consumers to answer a specific survey. Another good thing about these internet portal for marketing research is that who ever signed up would be kept in their data bases and can be contacted again once another survey is needed that fits the profile of the existing respondents. Having been paid in the past, the members would be more than willing to earn a few extra dollars again. This makes the work of the researchers lighter so they wouldnt have to call or use the snail mail to re-connect with the respondents. All they have to do is pull up the data base and filter what they need. Market research has indeed improved since the internet was created. It was made even more appealing to respondents by creating paid surveys. Now, products and services can be tailor fitted to the wants and needs of the consumer market by the analysis of the raw data presented by the survey answers created from these paid survey portals. These kinds of surveys not only make for a larger pool of data, it also helps in removing the biases posed by unpaid surveys. And digging deeper, the use of paid surveys is truly fast becoming the lifeblood of marketing research as we see it now.

Surveys that Paythe Life Blood of Market Research

By: Jared D. Ingram

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