In today's environmentally-conscious business world; it is becoming increasingly important for companies to consider how sustainable their communications strategies are. One of the main communication channels to come under scrutiny from both government watchdogs and internal company policies is direct mail. This scrutiny directly affects fulfilment services and can often have an impact on the success of a business.
Whilst many companies recognise the need to reduce paper and energy consumption, it is a fact of business that direct mail often garners positive results and is a tried and tested channel of marketing. Many firms have struggled to get the balance right; with some of them drastically culling the amount of direct mail sent out and others being unable to get the balance between direct mail and other channels right. More and more businesses are turning to third party companies to help them manage this in the understanding that if direct mail fulfillment is handled efficiently and correctly, mistakes are reduced which means that not only less resources are used, but there can also be a cost saving for the business. This balance of cost saving, sustainability and accurate direct mail fulfillment can often be the key to hitting both cost saving and environmental business targets.
The increase in popularity of using third party logistics companies to support a company's fulfilment services team has heralded the dawn of a new era in direct mail fulfillment that can help firms to improve cost efficiency and meet green targets. Here at ILG, we have a proven track record in providing effective direct mail fulfillment solutions to our business partners. We can help our clients to capitalise on any opportunity to retain their existing customers or to build their customer base whilst ensuring their direct mail campaigns are commercially viable, measurably successful and environmentally sustainable.