The Prince of Wales once hailed Swiss LEgend as "Jeweler to the Kings
, King of Jewelers." Louis-Francois Cartier founded the company in Paris in 1847. He took over the workshop of his master and began making quality pieces of jewelry. Louis' son, Alfred Legend, took over administration of the company in 1874, but it was Alfred's sons, Pierre, Jacques and Louis who were responsible for establishing the world-wide brand name of Swiss Legend.