Swiss Watch Brands From The Soft Underbelly Of International
One night, I fancy a Swiss watch, was not concerned about
, two days after purchase and found that there is a small problem. To work when passing shopping malls, I went to invite Purchasing Guide to help solve.
Face woodenly the watch brand Purchasing Guide, "sternest" completely "understand" my problem, its called the "master" the same look of numb, half-comprehended. "Do not know," no problem, patient nature to solve, but actually very impatiently Purchasing Guide, hundreds of thousands of watches also have errors, which makes people confused and incomprehensible. This is the problem I have pointed out is simply irrelevant, a far cry from.
As for the master, it is heavily bearish, put on a smug look, solely emphasizing watches certainly have errors, has been reluctant to "wash up the mind," Listen to the voice of consumers to For a long period of time they watch in the end did not find out what's wrong.
I was shocked, the poor level of service could be so unbearable! Swiss brand name of a ringing, a ringing in the local mall, so actually revealing the incredible quality. Corresponding with the expensive after-sales service, and the persons actually not even the most basic training with.
Is well known, as it is the minimum standard is respect other people and Purchasing Guide should be even more so. The watch brand in the world can be described as a first-class shopping at the local hardware is first class, but the quality of its Purchasing Guide is so "not low class," is really a surprising.
Through this attitude, this quality, we can, of Benevolence to understand why a lot of famous international brands successive crisis, people have been cast aside. Obviously, they have a common fatal weakness: lack of full awareness of brand management.
Example, from Nestle, KFC to Haagen Dazs, to Dell from the Honda Accord, Mercedes, from the SK- to Clinique, Lancome, Dior and Estee Lauder, the international brand endless crisis. We have confidence in the international brand again and again to live up to our trust? Thus, in the face of harsh reality, we trust international brands decreased again, it seems that large-scale crisis in the international brands ready for it. This time, not only international brands to actively correct response, we should also take the opportunity to understand Chinese business laws of branding to build strong local brands.
Brand is fundamental to people, create a successful brand is not a person, a department or a consulting firm to work independently, and it requires the full participation of all the staff to require all employees must have brand management, awareness, conscious to maintain brand image. Only in every aspect have a strong sense of responsibility and conscious brand awareness, a business can ultimately create a good brand. In other words, brand building must be excellent quality and sincere customer service-based and requires the full participation of all employees, that is to conduct "full brand management." This article begins with reference to the brand is clearly not meet this standard.
I have always stressed that importance of a brand based on the quality of their products, must fully implement the full brand management, we must carefully build their own "living ads" to enhance the overall level of service brand. Purchasing Guide is business to create "living advertisement" of the most important. For example, much Zhuo brand institutions in the service Yamaha electric car, help to protect the basis of product quality, well-built-sale "living advertisement", wide dissemination of the "four" services: electric car users repair quality problems Yamaha who accepted the first time; electric car users to exercise the failure occurred, Yamaha were the first time to resolve; users to buy Yamaha electric vehicles, Yamaha provide at least one year is a "medical examination"; Yamaha people fully implement the "one-stop "service. Yamaha after sales service to consumers the real benefits, so that they feel has never been warm from the product manufacturer, consumers Yamaha brand loyalty naturally been improved rapidly. Combined with the integrated use of other strategies, far Zhuo Yamaha brand has helped to create a monthly sales growth of 60% of the growth rate of China's electric car industry "big season" in Nifengfeiyang brand model, the whole industry exclaimed "Yamaha phenomenon . "
Swiss Watch Brands From The Soft Underbelly Of International
By: echo
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