Swom: A Social Network Community For Internet Marketers

With the spread of Internet, its accessibility on the go and its ease of operation

, new aspects of using Internet for Marketing Products and services got launched officially in March 2010. Analysers of reputed Social network sites like Face book, Twitter, Linked In and Orkut, saw that people, who were in the network would often seek recommendations for products or services from their contacts. A good recommendation normally resulted in buying the product/ service (e.g. A movie you saw today/ yesterday). Marketers are aware that word of mouth or publicity works many times better than advertisement as it comes from a reliable source. The social network created by people to exchange their personal events, developments became a good tool for them.

Marketers saw a huge potential in this interaction and called it Super Word of Mouth (SWOM). Today Face book and Twitter have many Commercial and Social Establishments using the Social Media for instant feedbacks, quick updates and fast responses. One of the movie makers has used this social marketing tool to ask the fans to suggest a title for his forthcoming film. This will create a lot of hype and publicity for the movie even before it is launched.

Social Network for Internet Marketers assures guaranteed success as you can market your product online without much effort. Many ways of doing this are available today: Blogging, Article Selling, Personal Website, Email sending, Using Social media, Video promotion, Press release on the internet and Search Engine Optimisation (SEO).

Many Success stories of SWOM are available on practically every site which offers this service, but one needs to do a SWOM review before pitching headlong into it. Just like normal Marketing, social marketing too has to be built up slowly to generate a good brand reputation. A good strategy can bring a regular flow of loyal and targeted traffic to either try out your product/ service or to buy it. A good example was created by an Advertising agency for a mens shower gel. They combined Face book, Orkut and Twitter feedbacks and asked the model, a reputed player, to answer questions live. These answers were posted online on You tube. Within an hour of the live feed, they had a following of about 72,000 viewers a great feat in Marketing.

Many sites have come up which offer dedicated Social Marketing through their sites. These are open to their registered members and create a huge buzz for the people on the site. They even pay their members on being able to create certain number of visits (hits) on their product/ service. But, SWOM can have its pitfall; you will be required to analyse the results and deliver the product/ service correctly. You should work cautiously as you are approaching intelligent human beings who, with their access to vast information can assess, compare and judge your product/ service in a short span of time. Social media is an excellent idea for a Marketer or even an individual provided they learn first how to master it and use it to their maximum benefit.

by: tracevictor

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