Sydney... More Then Just Bars And Nightclubs

OK, Lets face it

OK, Lets face it. Many of us spend way too much time in the bars and nightclubs and we neglect to appreciate the beauty of our amazing city. Sydney and other parts of Australia are bursting with natural goodness. From the beaches to the many mountains and cliffs, we have a wonderful world of outdoor beauty many of us just dont notice. Were not the only ones. Everyone does it in their own home town. Its like people who live opposite the beach. They move in and make the most of their good fortune, but after a while, the novelty runs dry and the beach simply becomes something in the distance.

While us Australians take our amazing country forgranted, one group of people are embracing it. A recent report shows that Australia is the number one destination Chinese people intend on visiting in the next few years. According to the Visa PATA Travel Intention Survey, more than half of the travellers surveyed from mainland China were intending to head to Australia in the next two years.

Tourism Australias Managing Director, Andrew McEvoy said Chinese travellers loved Australias beaches, sunshine and natural scenery. Australia has been at the forefront in destination marketing since becoming the first Western destination to receive approval to host group leisure travellers from China, said McEvoy. Since gaining approved destination status [ADS], in 1999, the China travel market has grown exponentially for Australia to become one of our top five sources of international travellers.

McEvoy said efforts to strengthen marketing campaigns were being increased. Tourism Australia is launching a new Theres nothing like Australia, campaign in China in August, he said. Early testing of our campaign shows positive results so far of those who have viewed the new broadcast ad in Shanghai, 90 percent of people said they were more likely to head to Australia.

The campaign will include an interactive map of Australia featuring 3,200 stories and images provided by Australians which will be translated into Chinese. During the year ending March 2010, Australia received 360,000 tourists from China generating $2.3 billion into our economy.

The Australian Government is investing $30 million into the new marketing strategy in China. Federal Minister for Tourism, Martin Ferguson said in 1999 93,000 Chinese people travelled to Australia and in 2009, this figure increased to more than 366,000. The Government funding will help strengthen investment beyond the three core regions of Beijing, Shanghai and Guangzhou into Jiangsu and Zhejiang provinces and generating the demand which will drive air capacity and further investment, said Mr Ferguson. He said our country had beautiful icons and getting Australian citizens to tell their stories of our nation in an on-line marketing campaign helped bring tourists here. Every day Australians have rallied to the cause and demonstrated their support for this campaign by adding almost 30,000 stories and images to help promote our well-known icons to the world as well as uncovering our hidden gems, he said. Businesses have indicated their support and willingness to continue with the campaign so I ask all others to do the same.

So people, enjoy drinking and dancing up a storm on the dance floors in bars and clubs throughout Australia. Be sure you dont forget to stop and take a walk on our beautiful beaches, smell our wonderful plants and snap amazing pictures of our cute animals. Remember that if we dont, others will do it for us

by: Nastasia Campanella

POST COMMENT

Sydney Accountants How To Choose The Best Accountants In Sydney Sydney Accountants! How To Become An Accountant In Sydney? Sydney Accountants Social Life! Do Sydney Accountants Have A Social Life? Top 4 Venues To Watch The Fifa 2010 World Cup In Sydney 5 Reasons Why You Should Bridge Climb In Sydney 9 Must-see Places Around Sydney Cbd Top 6 Extreme Experiences - Go Wild In Sydney! Top 5 Must-visit Places In Sydney Best Photogenic Place In And Around Sydney Visiting Sydney?: Read This If You Want To Get Around Safely Sydney- Adventurous, Wildlife Fun Awaits Where Is The Inner West And What Are The Eastern Suburbs In Sydney? 5 Ways For Enjoying The Views Of Sydney City And Harbour