THE 21ST CENTURY CUSTOMER & INNOVATION

In today's world of Marketingit is important to learn how developing the creative ideas that lead to innovative products is a discipline unto itself

. Learn techniques that can lead to products that will have lasting competitive advantage in the marketplace. In addition to going out to speak to your customers, discover the other research techniques that can lead to insights that will let you develop products that create significantly more value for the customer.

THE 21ST CENTURY CUSTOMER & INNOVATION

By: ARSHAD HUSAIN

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