THE ERA OF BULK SMS OUTSHINED OTHER MASS MEDIA
THE ERA OF BULK SMS OUTSHINED OTHER MASS MEDIA
The 21st century is the age of fast-paced
competitive life. In the present time,
communication plays the pivotal role in the modern
lives and in this regard the mobile phones play the
most important role. Mobile phone is the ideal
communication gadget that helps people to stay
connected with their near-dear ones from any corner
of the world.
Scenerio happens where people says a lot of things
about mobile phones.Pesonally,my moblie phone is my
office,companion and it keeps me alive.I have heard
people tagged their mobile phone with funny words
like,
"my phone is my second wife"
"my phone is my life"
"can't do without phone" e.t.c
Because of its mobility and handy nature,its the
most easiest way of communication to loved ones and
business contacts.
To really back up my point,a research shows that as
at 2009,60.6% of the world population uses mobile
phone either for personal or business purposes.A
research also shows that 45% of the total number of
people using mobile phone in the world used it for
calls,35% for text messaging and the remaining 20%
was shared for other features.
The Era of SMS Marketing has come to stay,it is the
new and most popular form of marketing tactic used
for business promotional purposes.This marketing
technology is operated by SMS gateway providers and
takes advantage of short code and long code
services. Business people send bulk SMS to
potential customers regarding products and services
to gain their attention.
Bulk SMS is used to carry out mobile messaging to
large phone numbers. You can send one message to
any number of mobile phones at a time. SMS
marketing wipes out the disadvantages of other
traditional marketing modes like,Television
advertisements,Newspaper advertisements,Radio
jingle,Print media,Bill board and Posters where you
wait long time for results.
Bulk SMS service is the proven marketing strategy
which brings enhanced results for the entire
business,Compared to other mass media marketing
means, mobile messaging is rated as the cost
efficient, creative and result yielding. When other
means of marketing take significant volume of time
to motivate customers, bulk SMS services propels
customers quickly and effectively.Mobile messaging
keeps in touch with target market and bring instant
response for the offerings.
It is no necessary that people must view
advertisements exhibit on television and
newspapers. Even though people view it,there are no
assurance that they will go for the product. It is
said that "people easily forgets the things they
see and keep in memory the things they read". But
sending information to mobile phones in text format
ensures right reach and messages sent remains in
the inbox and people can read it again and again
when they desire.
Mobile phones conveniently fit in peoples'
pocket,carry it wherever they go. This is the prime
advantage of mobile phones which other marketing
means lack. Print media and advertisements spend
significant amount of revenue while bulk SMS
services remains cost efficient and pocket friendly
for all types of organizations. Though other
marketing means have significant relevance in
broadcasting brand name and corporate identity in
market, SMS marketing enjoys unique status in
enhancing brand popularity.
Among all the ways marketing are done today, SMS is
the most popular one and the huge popularity of the
SMS medium has given the business world an
innovative medium to reach their target people,and
the smartest way to do so is bulk SMS.
No matter the field of Business you are
operating,banking,entertainment,informative or
educational.You can employ bulk SMS service to
promote your business.None other than bulk SMS
services can elevate traffic for your business with
a lowest price rates. Take advantage of this
incredible promotional strategy to stay successful
in field.
So, why go for any other medium of advertising when
the Bulk SMS is easily available now?
BBN SMS GATEWAY...the only
dependable,reliable,resourceful and effective means
to reach your targeted customers.
"The most important word in the vocabulary of
advertising is TEST. If you pretest your product
with consumers, and pretest your advertising, you
will do well in the marketplace."
TANIMOWO FEMI
Internet Marketing
e.Business
BROWSER BASED NIGERIA.
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