While the use of animation and videos increases the visual appeal of a website, remember that a website that is slow, with graphics that take time to load will only annoy visitors and probably send them away. Also remember that not everyone has access to high speed Internet. Your hired Web Design Toronto company should ensure that users find the pages easy to navigate. This includes using appropriate fonts, text and page colors and compressed graphic files. The website should also allow the user to interact to leave comments, make suggestions etc. this gives them a feeling of involvement and participation.