THE FASCINATING VISITING CARD

THE FASCINATING VISITING CARD

THE FASCINATING VISITING CARD

Just what is the fascination to see your name in print on a visiting card? Shouldn't a piece of paper with your most basic details be an obsolete tradition? Business today is conducted very differently than even a few years ago. The internet has in many ways revolutionized how businesses source both suppliers and customers. Everything is electronic and all the desired (and more) information is readily available. Mobile Phones with touch screens and Bluetooths make exchange of information seamless. Despite this, no matter which part of the world you visit, the very first thing you are presented at any formal/informal meet with the utmost humility and in some countries with a bowed head is a small pocket-sized visiting card (or name card or business card). It is interesting that even today, one of the first things an entrepreneur does after forming a company is print his/her business card - be it a small retail store or a huge IT venture. The glowing pride on an entrepreneur's face when looking at a card with his/her name and the company logo is hard to describe in plain words. You want to give the visiting cards to anyone and everyone you meet - even if they already have your contact details - the card serves almost like a testament to the start of your wonderful entrepreneurial journey. Keeping the feel-good psychology aside, there are some real tangible benefits to the visiting card exchange ritual. Let's discuss the three most important ones: If you are at a business meeting, the quality of your logo and visiting card is the first impression of your business to a prospective customer. The amount of time and money spent on the card, evident in its overall look and feel of course, serves as a realistic indication of your own business values and commitment towards highest levels of quality in any product or service. If you are at a social gathering, the visiting card serves as a terrific ice-breaker, especially if you are the slightly introvert types. The second big benefit is recollection value. They say timing is everything - you meet someone for a business proposal at an inopportune time and all your efforts might go in vain. The prospective customer might actually want to do business with you a few months down the line but alas, does not recollect your company name - enter the savior - the Visiting Card - which was kept stored in a holder somewhere and possibly had a few notes from your meeting. The third value-add service that the visiting card provides is a referral network. The world is a small place with an intricate network - the visiting card is your ride through this network until you find the right node. The visiting card is like the currency bill - traveling through several hands, some perhaps in more of its need than others. Hard to imagine a tiny 3.5" by 2" piece of paper working overtime for your business? We hear good things come in small doses and the visiting card sure sounds like pocket-sized dynamite. As they say, some things are better done the traditional way - the next time you attend a meeting, ensure the customary visiting card exchange.

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