TO WHAT EXTENT BRAND EXTENSIONS MIGHT INCREASE BRAND LOYALTY? APPLICATION TO LUXURY WOMEN'S WEAR AND ACCESSORIES MARKET: THE TOD'S CASE

TO WHAT EXTENT BRAND EXTENSIONS MIGHT INCREASE BRAND LOYALTY

? APPLICATION TO LUXURY WOMEN'S WEAR AND ACCESSORIES MARKET: THE TOD'S CASE

By: Sara Ricci

About the Author

Sara Ricci

Master Marketing Management and Communication

Ecole Superiore de Commerce de Toulouse (ESC Toulouse) (ArticlesBase SC #3657947)

Article Source: http://www.articlesbase.com/ - TO WHAT EXTENT BRAND EXTENSIONS MIGHT INCREASE BRAND LOYALTY? APPLICATION TO LUXURY WOMEN'S WEAR AND ACCESSORIES MARKET: THE TOD'S CASE



TO WHAT EXTENT BRAND EXTENSIONS MIGHT INCREASE BRAND LOYALTY? APPLICATION TO LUXURY WOMEN'S WEAR AND ACCESSORIES MARKET: THE TOD'S CASE

By: Sara Ricci

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