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Tablet PC market will remain dominated by Apple Part I

Tablet PC market will remain dominated by Apple Part I


According to market research firm Gartner, by 2015, Tablet PC market, Apple will always be firmly in control. While at the same time, Google's Andrew (Android tablet) will take over Nokia's Symbian phones (Symbian) phones lead the smartphone market. However, experts believe, a strong ecosystem of products will provide the tablet PCs and smartphones combined experience, and thus will dominate the world. In the new market environment, the BlackBerry maker RIM's strength may be weakened.

Gartner's data show that sales of Tablet PC multimedia emerging exponential growth in sales in 2011 was about 7,000 million units, an increase of approximately three times higher than in 2010. The agency predicted that sales would be flat in 2015 nearly 3 million units. Apple will be the big winner in this market has a pivotal position. Gartner's report following is an excerpt:

Apple iPad tablet PC market on the significance of its iPhone, as the meaning of the smart phone market - has the power recycling. Multimedia Tablet PC is not simply to replicate the function and role of personal computers, which focus on content consumption and provide a richer experience, thanks to products built around these ecosystems. The richer the ecosystem is, and the more attractive to consumers are.


Gartner analysts told us a simple truth, that is, the software than hardware. Platform flexibility and breadth of application of the ecosystem is the key to seize the market. This is precisely explains why Apple iPad tablet in last year accounted for 83.9% of the market share, will share this year, up 69%, and its sales will grow twice iPad to the end of the year will reach 4,800 million. With market integration, Apple's market share will gradually decline. By 2015, its share will drop to 47%, and the projected annual sales of 1.39 million units.

However, Apple's competitors have yet to grasp the essence. Carolina Milanesi, Gartner (Carolina Milanesi) explained that the "beginning of many flat-panel makers like iPhone should make the same mistake as they put the hardware capabilities of applications, services and users as a whole Experience over. And compared to smart phones, tablet PCs more dependent on the success of the latter. Suppliers realize this sooner, in fierce competition with Apple, the greater the odds. "

According to Gartner's data, Google and RIM, QNX Atradius multimedia tablet PC market will be the other two giants. Andrew's market share from 20% in 2011 rose 39% in 2015, which must rely on Google does not open cellular (Honeycomb) flat-panel decision of the operating system source code, which helps to prevent market fragmentation, and Atradius equipment prices slowed down. "Honeycomb newly introduced certification model, will allow Google to have more control over, either to maximize the popularity of this system, while not sacrificing quality of experience." Gartner's Cozza said.
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