Taiwans Citydomo Wants Your Reviews To Become More Fun And Rewarding

Taiwans Citydomo, however, is breaking out of the existing Yelp mold by adding an extra layer of user incentivization to the review process

. The site rewards all users with points, called Domo Dollars, for participating in the site that can be exchanged for a variety of rewards. After a promising start this spring, Founders Kevin Lin and Joe Pearce hope that in a rewards-happy country, this rewards system coupled with a renewed vigor after last weeks Echelons Taipai satellite event will open a gateway for these relative newcomers.

On Citydomos charming home page (I think a lot about the design and UI of the site, Lin admits) the rewards sit front and center: ice skating, t-shirts, and spa treatments are listed, all with their respective Domo Dollar (D$) prices respectively. With 1-to-1 NT-to-D$ parity in mind, the site gives these points away for participating in the web site. Writing a review will get you 10 D$, while posting a photograph of an establishment will get you 2 D$.

We had one of our team members test it out practically, and you can earn about 300 D$ in an hour, Lin says.

In order to maintain a high quality user experience on the site, users can lose D$ as well. Each time a review is voted down, 2 D$ are lost. In order to combat reviews of the more sinister variety that are intended to game the system, Citydomo enforces a three strike rule: the first two times users write nonsense reviews, they lose all of their accumulated D$, while the third time results in a ban from the site.

This rewards system has helped Duke business school classmates Pearce and Lin net over one thousand Citydomo users in their sites brief beta period that began in April. The site features nearly 700 reviews in the restaurant category alone, and around 200 reviews in other categories.

The team is bootstrapped for now, but has been meeting investors and making the rounds at events more and more now that the site is public. Eventually, theyd like to progress to other Taiwanese cities and to a phase where consultations with individual brands are also a source of income, but for now they are focused on building the site.

Weve settled on our business model, but in the end we dont want to be too business-y, says Lin.

With its Domo Dollars, Citydomo is hoping that it can catalyze users into getting involved and staying involved and can continue to partner with rewards providers that encourage participation, launching the team into a trajectory of reviews that is all their own.

by: Kapil

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