Take Advantage of Google Webmaster Tools for Website Marketing

When doing website marketing, SEO is one important factor that you shouldn't miss

. But you should know that SEO is a wide and varied field. You can find out how your campaign is doing by opening a Google Webmaster Tools account. With its platform to personalise and localise search results, it has become very vital to determine your "average position" in Google.The Google Webmaster Tools will let you know the exact keywords that are driving traffic to your website. And the results may sometimes even be unexpected. In fact, it is even possible that a high average position for your selected keyword may not generate as much traffic as a keyword where you have a lower average position! This just means that you are not optimising your site the correct way.Given these advantages, it is really recommended for you to open a webmaster account with Google. But there are actually marketers who choose not to open one because they implement "black hat" techniques for certain site while keeping others legitimate. While this reason is understandable, web masters who utilise this technique will also lose out on free and comprehensive information available from Google.Signing Up for the Google Webmaster ToolsAfter you have signed up for the Google Webmaster Tool, simply add and verify the information for the websites you want to tract. You can view the data on those sites after that. The fact that the search engines make an effort to personalise and localise results mean that you will most possibly get higher rankings in your home country than in others.In addition, sites will rank differently at different time frames. Your site, as it is displayed in the search engine results page (SERP) right now might be different after a few minutes. That's why the average ranking is very meaningful. Some of the data that will be seen on your dashboard include the following:* Search Queries - the top queries or search terms used by users to find and access your site (this includes the clicks and page impressions).

* Keywords - the keywords identified when the search engine crawled site pages

* Inbound Links - this is the number of links to your site counted by Google's spidersBut more than getting data, it is crucial to make sense of the available information. When you click on the "+" sign after the keyword phrase, Google will display the number of clicks, impressions, and CTR. Also, it will provide information on the specific pages that received impressions and clicks for your selected keywords.

Take Advantage of Google Webmaster Tools for Website Marketing

By: Pilar Torres

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