Take Control Of Your Brochure Printing

Do you think you are losing control over your color brochure printing in your business

? Are the artists doing their own thing? Are your writers writing lengthy novel like content unfit for brochure printing? Is your printer adding expensive options to your bill for color brochure printing? Well, don't worry, you are not alone. There are a lot of things that can change when you delegate some jobs for the creation of your brochure, and I would imagine that a lot us sometimes get color brochures that we only slightly like.

Well, there is a solution to this loss of control. In this guide, I will teach you how to take control of your brochure printing and produce the right kinds of color brochures that you really want for your business.

Be in the lead with the design First, as the main proponent for the creation of color brochures, you should lead and be decisive of what you want. I know a lot of graphic artists out there who get frustrated by their clients because those clients only have a vague idea of what they want in the design of their brochures. They give the artists some ideas and some creative freedom, only to get disappointed at the results.

That is why you have to really specify what you need for your design. If you can, give your artists sample brochures OF THE EXACT style that you want. Never give them vague statements that leave a lot to think about. If you can, try to sketch out what you really need, or maybe you want to do it yourself? This will totally give you a better time in brochure printing and will be less of a headache for your brochure artist.

Write your own content Secondly, the content itself is something that you should personally take a hold of. I have tried to let someone else write the company brochure content in the past, only to be disappointed. Since this is your color brochure, it is basically you who knows what the brochure should be about. So to take control of the content, you have to write your content yourself. It is as simple as that. You'll be far happier with this setup than with the traditional method of hiring a writer.

Knowing your printing details and options Now, another situation where you may think you are losing control of your brochure printing is when you are dealing with your brochure printer. They might give you lots of buzzwords and printing terms that you might not know. They'll try to encourage you to get these extra features and such that might be beautiful but also has added expenses.

To prevent this from happening, make sure you research for the various printing details and options that you have in brochure printing. Know the different folds, paper stocks, inks, dimensions etc. that are needed for brochures. In this way, you will at least know what your printer is talking about and you can say NO to the things you really don't need. You can save a lot of money in brochure printing this way.

Great! So now you should be ready to take control of your business brochure printing. Assert yourself and produce only the color brochures that you want.

by: Kaitlyn Miller

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