Taking The Steps To Sell Your Own Artwork
The term "starving artist" was coined for a reason-all too often
, artists struggle to make a living. However, that doesn't mean you should abandon something you love and are good at, for something that will make you more money.
You simply need to learn how to properly market yourself, and your work. It isn't hard, it just takes being smart, and being proactive.
It is easy to fall trap to the things that the world says you "need" to be successful. Sometimes the best way to achieve success is to let go of these ideas, and think outside the box.
To begin with, you do not need a business card, or other fancy office devices. These are simply those standard office items that act as a barrier to getting out there and starting.
This could be a printer, a fax machine, an assistant, or anything besides your art, really. Sure, eventually you are going to need a few things, but they should come as an answer to an actual problem rather than a prerequisite for doing business.
What you need is an intense focus on your art and simplicity. When you are trying to get off the ground, you do not need the self-inflicted resistance that comes with all the business gadgets.
Focus on creating your art and finding people who like it. That is all that matters right now.
Besides, the less you need to run your art business, the less you have to sell to keep running your art business. Next, do not fall prey to the notion that you need an art degree to be able to sell your art.
Education comes in so many different forms, and even though a classroom is a valid one, a degree is completely unnecessary if you want to start your own business and sell your art. There are very few people outside of the corporate world who care if you have a degree, and those people are probably a waste of your time and energy anyway.
Instead, create within yourself a burning desire to learn and change. No one who buys your art cares if you have a degree, but they do care that you have an education and an opinion about what you create and sell.
Luckily, those two things are easily attained for a lot less than the cost of tuition. If you have a hunger to learn, you will find all the education you need for free.
Do not be fooled into thinking you need to spend money on an agent when you first start out. Someday you may get to the point where you need someone to look out for you and help make good business deals so that you can focus on creating, napping, and taking exotic vacations.
Today is not that day. In fact, that day just might never come.
There is nothing wrong with hiring someone to keep your best interest in mind, but always remember that no one cares as much about your art or your business as you do. Learn how to take care of your art business yourself, before you outsource it.
The fastest is to just get out there and start doing business everywhere you can. You will screw up, lose money, get burned, and learn a lot of hard lessons.
If you keep at it, you will fail forward. Learning business often comes through experience, not textbooks.
If there is one thing that aspiring artists continually destroy their businesses with, it is their own self doubt. This is a topic for a whole other discussion, but the thing to take away is that you do not need to create the world's greatest masterpieces in order to make it as a professional artist.
There is a market for every type of art and you do not have to be the very best in the world to sell yours. You just have to be the best in your customer's world.
That means being the best thing available to them in their own sphere of influence. Think of the last piece of art you paid for-did you buy it because it was the most technically amazing piece of work you have seen, or did you buy it because you liked it?
People like art that looks good, but they buy it because it makes them feel good. Now get out there, and make your voice be heard, and your art be seen, and you may end up with a few dollars in your pocket after all.
by: Tommy Greene
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