Tampa Advertising Agencies | Florida Advertising Agencies

When seeking Tampa Advertising Agencies, make sure you know what to include in your advertising and marketing materials package

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The most important thing you need to do when creating marketing and advertising materials together with your Tampa advertising agency is to make sure you educate your customers on why you can solve their problem.

Start with a one page sales letter explaining how you are different from anyone else in your business, stating at least three big benefits of doing business with you from their perspective. Benefits are attached to the customer, features attached to your product/service.

Always think in terms of what is in it for them. And always include a story, such as how you got started, why you created the product, how you overcame adversity, etc. People love stories.

When assembling your marketing materials together with your advertising agency in Tampa do not go overboard and start printing out 10,000 copies each. Carefully analyze and define the purpose of each of your marketing packages and create different kits for different purposes.

The marketing materials that any small business would benefit from having are and that you want to discuss with your Tampa ad agency:

- A color brochure about your business with a strong call to action

- Postcards including a strong call to action

- Glossy Business cards, yes you guessed it, with a call to action

- A magnetized version of your business card so a client can have your phone number/website information prominently displayed.

- A 3-4 page guide answering the most frequently asked questions about your offering AND also questions your clients should be asking when shopping for a product/service such as yours. The FAQs are to show that you understand and can solve their problem and the 'should be asking' part is to differentiate your business from anybody else's.

- Imprinted promotional 'leave behinds' such as quality pens, sticky notes, notebooks, mouse pads, caps, bags, stress balls, calculators, coasters or document folders.

Give your customer a great visual hook by choosing a product that they want to use and that reinforces your marketing message. For example, a stress ball might be a good promotional item for a yoga studio.

When working with any Tampa Advertising Agencies, remember to include what you want to be known for in all your materials and to always define a clear marketing process with them.

Tampa Advertising Agencies | Florida Advertising Agencies

By: Marlene Dewitte

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