Targeted MLM Leads - How To Get Them Practically For Free
Targeted MLM Leads - How To Get Them Practically For Free
If you're struggling to get targeted MLM leads, and want to start getting a flood of them daily, then I want you to pay very close attention to this article. In this article, I am going to tell you how to get very targeted MLM leads in a way that is simple and won't empty your bank account.
There are several ways of generating targeted MLM leads, but here I am going to focus on one of the simplest -- yet most overlooked -- ways to get them. Even better, this is a way to get those targeted MLM leads at a very small cost.
One of the best ways to generate leads is to take advantage of someone else's asset that they've already spent countless hours, days and even years to create: their list. I call this using "OPL" (Other People's List).
Using OPL can be easily done through and by placing solo ads. Solo ads essentially are where you write an email that goes out to someone else's list of opportunity seekers. You are putting your message in front of a targeted audience -- hence all the leads you generate from that email will be very targeted MLM leads.
How do you know this? When you're shopping for solo ads, they will offer you several different categories of leads/lists, one of which will be MLM opportunity seeker leads. If these people weren't interested in an MLM business, they wouldn't be on that list, so you will get really ONLY targeted MLM leads from running a solo ad in this way.
So now that we know this is a great way to get targeted MLM leads, how do you do it . . . and how much will it cost you?
The #1 rule to focus on when taking advantage of OPL, is to take all traffic you get (i.e., who click on a link in your ad) to a data capture page (or squeeze page). At this point, all you are looking to do is to create the lead -- nothing more, nothing less. Never take prospects who click on your ad to a content-rich website or the website for your primary business.
One of the best ways to find locations to run these solo ads is by locating blogs online that relate to your niche market. Many times they will allow you to email their list (via a solo ad). You can also search online by typing into the search engine things like "solo ads," "solo ad directory," "best place to run solo ads," or "solo ad list."
When you are first starting to run solo ads, I would recommend this strategy (to maximize the number of targeted MLM leads you get, while minimizing your out-of-pocket cost). First, come up with a list of 4-5 places where you can run solo ads. Start off by placing one ad with the site you believe to be the best fit for what your data capture page is giving away.
Many times you can run solo ads for as little as $20.00 - $25.00. Remember that you are getting to send an email that contains nothing else but your ad and nothing to distract the prospects, and your ad can be going out to as many as 30,000 people at one time.
So let's do the math on this. If you spend $25.00 to run a solo ad that generates ten leads, then you have spent $2.50 per lead. After you've ran a few solo ads, and you have enough traffic to know which location is working best for you, then you want to work on tweaking your data capture page in order to up your conversion rate. Say that you do that and then generate 13 leads from that same $25.00 investment on the next ad you run. You've just brought your lead costs down by more than 20%. Now your very targeted MLM leads also become much less expensive targeted MLM leads.
Once you've gone through an adequate testing process and you feel that you've maximized the conversion rate on your data capture page, now it's time to ramp things up. Run you ad more frequently on the sites that are converting best for you, stop running your ads on the sites that aren't converting well, and continue to look for new locations to run ads. This is a great way to get 20-30 targeted MLM leads per day without breaking the bank.
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