Targeted Mailing Lists - Snail Mail Is Still Viable!
The internet's explosive growth over the last 15-20 years has ushered in a whole new era of marketing opportunities
. Many owners of MLM and home businesses have attempted to delve into the morass of electronic marketing techniques available through the internet. Quite a few of these owners have become overwhelmed at the sheer quantity of choices available online and also have many questions about the effectiveness of these online techniques. Business owners today are often surprised to find that the tried and true method of targeted mailing lists via the USPS is as viable an option today as ever.
Targeted mailing lists have the obvious benefit of being targeted to your specific audience. This benefit is generally most helpful due to the cost savings it can bring. Mass mailings to everyone within a zip code necessarily mean that your message ends up in the hands of many that were never potential customers or clients. With targeted mailing lists you can purchase information on potential customers based on criteria you select and get your message to the people most likely to become customers. This can result in tremendous cost savings that can be put back into the marketing budget for future mailings or other marketing efforts.
A second benefit of target mailing lists is that the results are measurable. By including special coupons or coupon codes in your direct mailing you can easily measure the effectiveness of each wave of marketing. Marketing mediums such as TV or radio are difficult to measure because you can never be sure of the customer heard about it directly from the ad or heard about it from word of mouth. Targeted mailing lists remove this confusion from the equation by ensuring your client uses a code or coupon that you can easily verify came directly from your mailing.
Personalization is another benefit that can be obtained from targeted mailing lists. Including a potential client's name in the mailing increases the odds that they will pick up the piece of mail and read it thoroughly. You can also included targeted information based on the person's shopping and buying habits. The targeted mailing list can also be created in many different formats depending on the intended audience. MLM or home business owners looking to save money on their marketing budget can choose to utilize formats such as postcards, which are as effective as many other types of mailings but far less expensive.