Targeted Traffic - Can I Really Profit From It?
This article will explore a basic process used by successful marketers
. It is highly overlooked by newbies, but one that will put you ahead of your competitors. To say that you should implement it in your online business is a huge understatement.
The saying "Content is King" keeps getting pounded in our brain year after year. Your potential prospects are looking for quality content, which means they are looking for something very specific.
So they plug in a keyword or a keyword phrase, ideally the one in your niche. We will use "dog training" as an example. As of this writing, this phrase gets 246,000 local monthly searches per month. But what if your reader is looking for something more specific, like "dog training courses"? This phrase gets 4,400 local searches per month.
Which phrase is more specific, more targeted? "Dog training courses" of course. So if you were an expert getting ready to create a dog training course to sell, which phrase would you use, the broad-range "dog training" or the more specific "dog training courses"?
If you chose the more targeted one, "dog training courses," you have made a major breakthrough. This concept is one that many online marketers miss, and they pay dearly for it. But this is how you get targeted traffic.
So here is the basic process you could use for this niche:
Create or find a free item, like an ebook for example, to offer your readers in exchange for their email address, which your squeeze page will capture.
You write and submit several articles about dog training courses, providing useful information to your already hungy readers.
In your resource box, you ask your reader if they would like to learn more about a dog training course, and include the link to your squeeze page.
Your squeeze page sends names to your auto-responder.
They sign up, get the free item, and enjoy follow ups from you in their email inbox.
As more readers sign up, a list of potential customer is growing in your auto-responder. These are people who have a high likelihood of buying from you.
Now you build a relationship with them. Ask your list what problems or challenges they face in relation to your niche. What are they looking for that no other marketer in that niche, or very few, are doing, that you could provide for them? What problem can you solve for them that others have failed to? Listen to them.
Their answers are the feedback you need to create a product or service to sell them. You develop this product to solve their problem or give them what they need.
Following the process, you not only get targeted traffic, but your chances of profiting, both short-term and long-term, are very high.
by: Gen Wright
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