Tata Aria versus Ford Endeavour and Toyota Fortuner

Presently Tata Motors has got a big task at hand

, that is, to distance itself from the tag of being the preferred brand by the cab industry. Although this tag may be financially plum for Tata but right now, with the new Tata Aria, the company intends to change its brand value and positioning. The company wishes to become the ride of the rich man instead of being the first choice of the taxi driver. The company plans to do so with the help of the latest crossover Tata Aria. So let's check out the battle of Tata Aria with Ford Endeavour and Toyota Fortuner. To begin with, both Ford Endeavour and Toyota Fortuner have got spotless track records in India's terrain. Though many experts opine that Endeavour has got nothing new in comparison of that of the Fortuner but coming on to Aria, well this Tata's model has got everything new in each aspect. The only exception in it, is the engine that has been taken from Tata Safari. Coming on to looks of all the three vehicles - Ford Endeavour, Toyota Fortuner and Tata Aria All these have got the butch SUV kind feel but where the Aria gets some distinct points is that its design easily results from the amalgamation of powerful look, feel of an SUV and MUV's swooping spaciousness. The model looks quite similar in design to many of the popular models. Though both Fortuner and Endeavour have got their own style's design but the new Aria provides a mix 'n' mash of some best available features. For instance, the unique way in which the frontal hood falls over the Tata grill etc. The new Tata Aria has got a plush interior. From its seats to the dash design to the different cubbyholes, it looks like as if a lot of attention has been given to the details of the interiors. Again for Toyota Fortuner and Ford Endeavour, it can't be said that they are really plush in comparison of the Aria. But again, it is worth mentioning here that these two models have got a quality and finesse which somewhat lacks in the Tata product. But again, of course, this Tata Aria has got a certain level of quality which has been missing from Tata vehicles, in reference to those of the passenger vehicles of the company. Tata Aria trumps both the Fortuner and the Endeavour as far the interior space is concerned. In terms of comfort ability, there are totally different ranks than expected. The inside of the Ford Endeavour gives the least body roll which is followed by the Toyota Fortuner. But the new Aria simply throws people from one end to the other. Ford Endeavour has got the options like a 3.0 litre and 2.5 litre engine and provides maximum variety in engine and also the gear transmission types. You may also opt for a manual or an automatic transmission system in this model. The Toyota Fortuner has got only one engine type, a 3.0 litre version with all-wheel-drive. The new Tata Aria has got 2.2 litre DICOR engine which in terms of cubic capacity is considerably less in comparison of others. But the vehicle's mileage is far more efficient.

Tata Aria versus Ford Endeavour and Toyota Fortuner

By: Cardekho2010

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