, executive vice-president for Rediffusion Dentsu Young and Rubicam Pvt. Ltd, to a leading media group, the company did do a lot of research and spoke to consumers and that's when it realized that the people the car had been made for, had not had a chance to experience it and that they were just going by hearsay. She added that the objective of the campaign is to urge people to go out there and experience the car and decide for themselves.