Techniques Of Seo That Increase Search Engine Ranking And Improve Traffic

Through Search Engine Optimization (SEO), your Web based business can be found by targeted customers looking for your kind of product or service

. Because the Internet biz industry is a highly competitive market, applying the techniques of SEO is required for each and every Web biz owner. Through these techniques, you'll be able to increase Web traffic and increase search engine ranking:

Technique A: Plan your site carefully.

If you want to improve Google ranking, or your site's rank in other search engines, you have to do careful website planning. This does not only mean having a site that looks professional - it also means having a website that is easy to navigate or is user-friendly. What use is a site that has nice graphics, but, loads so slowly? For sure, your visitors will choose to visit the sites of your competitors if they notice your web pages loading as slow as turtles.

Technique B: Do keyword research.

An inclusion in the techniques of SEO that is sure to increase search engine ranking, not to mention increase Web traffic is for you to do proper keyword research. Your keywords should be related to the niche you have selected, and, should be highly searched by targeted people. If your website has the right keywords, and, the right keyword density e.g. 1-3%, then, you can expect to improve Google ranking. Take note too that the less competition your chosen keywords have, the better ranking your biz site will enjoy. A recommended tool you can use for keyword-research is Google Adwords' Keyword Research Tool.

Technique C: Whip up compelling, unique, and niche-related content.

Part of important techniques of SEO is coming up with unique, niche-relevant, and interesting content. If your web site has duplicate or copied content, people surely won't want to waste time on it. If, on the other hand, your website has content that's appealing, original, and connected to your product's niche, your customers and webmasters will surely want to stay in your biz site for a long time and visit it from time to time, which of course, can increase search engine ranking and also increase Web traffic.

Technique D: Try article marketing.

Another method by which you can improve Google ranking is through article marketing. This is the process of writing articles that are related to your services/products, and then, posting them to various article directories and Ezines. Article-marketing is one of the techniques of SEO that's really effective in promoting your site and attracting targeted clients. Examples of article directories you can submit to include Buzzle, Article Dashboard, Content Crooner, Article Alley, and many more.

Technique E: Make a blog for your business.

Starting a blog about your biz and posting relevant content on that blog is also a good strategy to increase Web traffic. When you have a blog that contains good quality information that's related to any of your services or your products, people will view you as an expert in a specific field, thus, helping increase search engine ranking and improving the number of customers who visit your site as well. Of course, part of important techniques of SEO is for you to update your blog posts from time to time, in other words, keep content fresh to attract more people to visit both your biz blog and your business website.

by: Karen Winton

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