Telemarketing - Mobile Phones Reinvent Telesales And Help Diversify Services

Telemarketing services are being compelled to operate with shrinking contact lists

. It is not because the demand for products and services has dwindled but because a restricting legislative environment, Do-Not-Call lists, and vanishing land lines are sapping the life out of telemarketing initiatives. Even the goods that telemarketers can sell and their approach in marketing them are being scrutinized.

There is good news though. Mobile phone marketing and text messaging is an emerging development that can be taken advantage of by the telemarketing industry. Similar to what many industries have done in the past, telesales industry too needs to expand its scope and find new meaning. Else it is bound to fate much like the railroads that were once the leader of transportation industry but now moves very small amount of cargo and people as compared to automobiles and airways. Telecommunications includes numerous modes of communications and it is critical that telemarketing stays abreast with with prevailing trends to stay relevant. Telemarketing is not just a conventional sales call. It also means mobile marketing and text messaging.

Here is how telemarketing endeavors can be appropriately supplemented by text messaging and mobile marketing:

* Ride on an expanding market: You always have two alternatives - cling to a dying technique and lose out or adopt a growing technique and flourish with it. Conventional phone calls on land lines is becoming obsolete as increasingly more people go mobile. It is important that telemarketers switch their focus to the mobile market.

* No restrictions on contact time: Telemarketing is policed by legislation that lay down time within which prospects can be called. This is very limiting and makes it hard to connect with people at the suitable time and also happy to receive a marketing call. With mobile phones, accessibility of prospect is no longer an issue. Text messaging is a passive marketing method. The SMS is saved in the phone and can be fetched by the customer when it is convenient.

* Immediate response potential: Most cell phones today are web-enabled. Customers can take immediate action in response to a marketing message.

* Use the message as a coupon: Just like paper coupons are intended to effect an immediate action from customers, SMSes can also contain an urgent call for action and a good reason for quick response to it.

* Proximity marketing: In sales, nothing is more effective than catching a customers attention at the right place and the right time. Proximity marketing is a tactic that permits businesses to send alerts about products and services when buyers are well placed to take action on the information. With Bluetooth and GPS, businesses can tailor contact time and message to the recipient's location.

With the drop in conventional telemarketing, there is an even greater need to outsource telesales to service providers that have broadened their capabilities and are acquiring new tools to spread advertising and marketing messages. They have the the technology and the tools to manage text messaging proficiently and take text and mobile marketing to the next level. This is an opportune time for telemarketing companies to diversify their services. If they don't, they will most likely become obsolete.

by: Daljeet Sidhu

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