Telemarketing Outsourcing- Is It No Longer Good Enough A Marketing Technique?

Do not call list- does this new concept in the world of cold calling campaigns make

you question the deliverability of telemarketing outsourcing? To answer this question let us first gather enough information as to what this list is all about.

This list is the outcome of the incessant and unplanned promotional calls that were being made by the telemarketers with a view to reap in as much benefit as possible from the cold calling campaigns. The wayward calling, the belligerent tactics and the incompatible behavior of the callers annoyed those who were at the receiving ends. Besides, the wrong timing of making such calls made the target audience to consider these calls as intruding.

Imagine you have are preparing for a crucial client meet due the next day and you get a call with the intention of selling a holiday package to the Western Coast. You can be nothing but annoyed. Similar is the feeling when you receive a call from a stock market broker when you are enjoying quality time with the family. The consequent popular detest not only affected the deliverable capacity of the telemarketing campaigns but have also compelled the federal authorities to enact several regulatory laws. Do not call list is a product of such regulatory action. The disgusted call receivers can enlist their numbers in the do not call lists so that they are not bothered by the telemarketers ever again.

Besides regulations have been brought to force with regards to the outbound telemarketing call timing, the timing have been reduced to cut down on the number of complains. The timing has been so fixed that the target audience do not feel outraged. In addition to the regulatory actions taken by the officials, the telemarketing firms themselves have done quite a bit of research to figure out what is the right time to approach a target. It is but obvious that the time varies from one individual to another. Therefore the call center companies have a lot of work to do. This requirement of intensive research once again proves the indispensability of call center outsourcing.

A point to note here, even the offshore call center companies handling the cold calling campaigns on behalf of US business houses have to abide by the above mentioned regulations.

In addition to the problems that this marketing technique itself is facing there has been a simultaneous rise in the popularity as well as the productivity of the internet marketing campaigns. Given the reach of internet and the overt dependence of the common people on the different web tools for the purpose of collecting information on everything under the sun makes the popularity of the web marketing campaigns very obvious.

So the two factors together have prompted people to put forward the question raised in the very title of the article. Are the outbound telemarketing campaigns potent enough to produce enough telemarketing leads so as to suffice the needs of the business enterprise? Well yes they absolutely are capable. All that is needed is a little prudent planning from the part of the telemarketers.

by: Alicia

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