Telemarketing Services And Its Types

With the passing times, telemarketing has proved to be an active tool involved in the success of different business organizations

. Businesses make use of the telemarketing services to reach out the targeted customers and prospects for marketing new services or products.

Telemarketing is an efficient, cost-effective and useful way of generating businesses of all sizes and types. A business can use different types of telemarketing services. Currently, there are five kinds of telemarketing services provided in the BPO industry.

Each of the telemarketing type includes a different function. In order to extract the optimum results, most businesses use telemarketing types depending on their diverse business needs. To extract the most favorable results, businesses can use one or more telemarketing types separately. A combination of the telemarketing types also depend upon the business needs.

The available telemarketing types are as follows:

Outbound telemarketing:

In an outbound call center, calls are primarily initiated to prospective customers to sell services and products and to generate and qualify leads. The outbound calls are also used for setting up appointments with the sales representatives and to offer information on special promotions and sales.

Inbound telemarketing:

Different marketing campaigns and tools are directed towards creating leads and orders. An inbound call center unit receives calls from the customers to solve different queries and also to sell the service or product.

Business to Consumer (B2C) telemarketing:

This is an inexpensive method of marketing diverse products. The B2C telemarketing is generally used to market some special offers to the existing customers and prospects with the outbound calls. This telemarketing type is also used to provide services to those people who usually depend on the inbound and the outbound telemarketing programs to buy different services and goods.

Business to business telemarketing:

The B2b telemarketing method is used to produce the qualified sales leads and to acquire customers. It is also used to keep businesses with related interest informed of your latest services and products.B2B telemarketing entails cold calling. Those businesses, which are serious about using the B2b telemarketing to generate the qualified leads, require taking the important steps like that of hiring the top-notch telemarketers or the B2B telemarketing organization.

Automated Telemarketing:

The automated telemarketing services like the IVR enables to accomplish repetitive tasks at a lowest possible cost. Similarly, it also serves as an effective and useful way in processing a large number of the inbound telemarketing calls. The outbound automated telemarketing also helps to reach out to the prospects and buyers inexpensively and quickly to generate sales and leads. The automated telemarketing can also be tailored to meet the individual business requirements.

Whether outgoing or incoming, the process of telemarketing involves a direct one-on-one contact between a customer and someone representing the company. Overall, a telemarketing call center can provide technical support, market research, offer customer service and a variety of B2B calls related to the various business functions.

by: Ivana Lewis

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