The telemarketing sector will receive some direct benefits from the tariff war running between cell phone service providers
. Cell phone service providers are trying to beat each other in offering the lowest prices to bag more customers. As a result of this, the prices are becoming more competitive and more consumers are joining the club of cell phone users. This gives the call centers more numbers on their database. The calling database for BPO units is shrinking because more cell phone users are signing up with the national Do Not Call (DNC) lists. This rise in the number of cell phone users will offer them more prospective consumers to target with the telemarketing services that they have on offer.
The competitive market has forced these cell phone service providers to slash their prices. The truth about the telemarketing sector is that they are running out of numbers to call. There are several restrictions that have crippled the call center database. Add to it the fact the online sales lead generation methods are becoming more popular these days. Users like to communicate with their chosen brand or company through the website or through emails written to the customer care department. These are answered by the inbound call center agents. They may either send across a pre-written email that is being used for the purpose or can draft something that is personalized. Telephones have taken a back seat, especially for B2B lead generation.
Telemarketing agents can now breathe a little easy. There is the psychological advantage working for them as well. It's been noted that new cell phone users are less likely to bang down the phone on a caller. Studies conducted on behavioral patterns of cell phone users have revealed that they are more tolerant and patient when they are new to the practice of using cell phones. That is an advantage that the call center agents can bank on. The main challenge for a BPO agent trying to sell something is that they don't get a minimum amount of time to pitch for sales. Before they can begin to say something, the receiver hangs up the call. The outbound call center agents have specific targets that they have to hit on a daily basis. They cannot afford to have their calls disconnected without a proper chance to explain themselves. It also means wastage of sales lead generation resources for the call center.
The ideal way out of this deadlock is to try these new numbers that are flooding the market. Call centers must get to them before they sign up with the DNC list. There is also the challenge to reach them before they sign up with some other call center services firm! The lead generation guys have to move in real quick and establish a rapport with the prospective consumer. The sale may not be made immediately, but the ground for such marketing encounters has to be prepared. It makes sense when BPO firms reach out and maintain cordial relationships with their leads. It makes the art of selling easier than it is.